Buyers today are more empowered. Information is abundantly, overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes. This article will discuss the evolution of email marketing. From the history to the trends, the story will highlight some of the best email marketing strategies around the world and explain how their methods are special. It will also provide readers with a special strategy to try personally, and include tips for creativity and expansion.