The Real Truth About Long-Term Loyalty

A new generation has taken over and they have a much different approach to loyalty that their predecessors. Customer service still matters, but other...

Absent Audience Syndrome

Tired of spending hours writing out Facebook posts for your dealership and only getting two or three “likes” or only a handful of views...

Death Of The Gimmick

Giant inflatable gorillas? Waving arm tube men? Strings of balloons? Is this really the best way to be spending your advertising budget in 2019? If your...

Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Digital Marketing and Dealerships: How the Process of Car Buying is Changing, and Who...

Car buying today is taking a sharp digital turn, and consumers are at the wheel. Like everything else, people want to be able to...

Getting the Fundamentals Right in Your Service Drive

Consider this: 75 percent of aftermarket auto repair is performed by independent auto repair shops, while just a quarter of that business lives in...

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media...

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media Marketing Strategy I’m sure you’ve heard the adage that “social media...

Interview: The Power of Connected Marketing

I sat down with the co-authors of the new book, “The Power of Connected Marketing,” to discuss what “Connected Marketing” is and why it’s...
Article by Josh Mitchell

Stop Thinking Like a Dealer

August 8th-10th at the beautiful MGM Grand in Las Vegas I will be speaking at Digital Dealer 21. My subject is “Stop Thinking Like...

Don’t Be Left At The Advertising Alter – You Need To Be Engaged!

The Story of Pineapple Crush It’s a bold statement, but one the head man from Pineapple Crush stands by. “YOUR COMMERCIALS SUCK!” Welcome to the...

Stay connected

341FansLike
2,495FollowersFollow
-Advertisement- 
- Advertisement -

Latest article

Spotlight Series: Christy Roman

In 2019, four out of every ten small businesses are owned by women. From 2007 to 2018 alone, female-led businesses have grown by over...

You Go First

As a leader, you should never let a focus and commitment to improve yourself get old or become forgotten. In fact, little will improve...

Get ACCREDITED

ACCREDITED represents an acronym presenting ten key traits that help build both killer instinct and mental toughness; these traits are both different and essential....