5 Warning Signs your Dealership’s Online Marketing Provider is taking you to the Cleaners!

I spend a lot of quality time with auto dealers, and am often surprised at the state of their online marketing programs. Sometimes I...
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Want a Wildly Successful Personal Brand? Show Yourself Some Love.

February, a month of romance and expectations, is upon us. As some will be disappointed on Valentines Day, others will experience disappointment by the...

Intrusive, Abusive, or Just Plain Not Conducive

In this article, I wanted to keep it simple. Hit you right where it hurts, and get you thinking about a topic that should...

Why Your Local SEO Strategy Isn’t Working

In the past few years, local-specific SEO has become one of the most important and talked-about parts of online marketing. With its own set...
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The Harsh Reality Of Online Reviews

People are talking about your dealership online, but do you know what they're saying and where they're saying it? The social web has made...

Who Cares About Social Media?

Why should I care about making it fit into my dealership? More importantly, for the skeptical dealer, how will social media ever affect my...

The What, Why And How Of YouTube Marketing

The What, Why, and How of YouTube Marketing YouTube is perhaps the most effective platform available to connect with customers online. It is a platform...

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Letting Process Kill Progress

Processes are crucial for the overall integrity of a business, but at what point do processes hinder or even kill the potential for progress?...

Why Your Appointments Aren’t Showing

I have always had a soft spot for those in the BDC. My first introduction into the automotive industry was in 2011, at the age...

Leading Across Generations

Much has been written and spoken over the decades on adjustments leaders must make to connect with and get the most out of a...