An Interview with the Women In Automotive Conference Leadership

When female customers walk into your showroom, they notice when there are few, if any, women salespeople to greet them. According to the most...

Plan Ahead The Box Is Dead!

The Box The fact that we still refer to F&I departments as “The Box” is archaic, but its nothing compared to the tactics we used...

Don’t Be Left At The Advertising Alter – You Need To Be Engaged!

The Story of Pineapple Crush It’s a bold statement, but one the head man from Pineapple Crush stands by. “YOUR COMMERCIALS SUCK!” Welcome to the...

Everything I Know About Launching, Operating and Growing Businesses

A year and a half ago, on a random Wednesday in July, I pulled my then two person team into a meeting room and...
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Q & A With John Marazzi

We had the pleasure of asking John Marazzi, Owner of Brandon Honda, to come to our “Principal’s Office” for a one-on-one question/ answer session....

4 Tips for Creating a Social Presence That Converts

I never imagined that social media would make me my dealership’s top salesperson. I remember my first day on the car lot vividly. My sales...
The Revolution Has to Start with an Evolution

The Revolution Has to Start with an Evolution

Conversion Means Sale….as in SOLD Them a Car I’m a staunch proponent of anything that enhances sales and profitability.  I think wearing two different color...

Is Direct Mail Dead?

This seems to be a hot topic in the auto industry right now and I feel the best way to answer this question is...

Start Selling the Way Your Buyers Want to Buy

Business genius Dr. W. Edwards Deming said, “94% of all failure is caused by the wrong process, not the wrong people. If you’re selling...

Mobile First Strategy is a Key CRM Trend in 2015

Zach Klempf is an up and coming millennial entrepreneur in the automotive industry and was recently named as one of Auto Remarketing’s 40 Under...

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Build on Common Ground

As I continue with a series of articles on the topic of generational leadership it’s important to shift our thinking away from what makes...

Social Media Check-in: The Top Times for Engagement in 2019

Posting content to social media is a continual dance that digital marketers are working to master. The algorithms for platforms like Facebook, Instagram, Linkedin;...

The Real Truth About Long-Term Loyalty

A new generation has taken over and they have a much different approach to loyalty that their predecessors. Customer service still matters, but other...