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Video – The Salesperson And Dealership Differentiator


As Grant Cardone says: “Money follows attention.” Video grabs your customers’ attention.
For the early adopters, a video isn’t anything new; many dealerships embraced this...
Dealer Solutions Magazine powered by Imperial Press Direct

They Call Him “The Pineapple Guy”

They call him "The Pineapple Guy,” and he thinks your commercials suck! Meet Brian Barlow CEO and Creative Director of Pineapple Advertising, he's on...
Dealer Solutions Magazine powered by Imperial Press Direct

Just Press Record

Every month I hear questions from Dealers and their Sales People regarding the best way to use video to reach more customers and I...

Look at Me…Oh Wait You Can’t!

People who have seen me on Auto Dealer Live or who follow me on Twitter (@konigco) know that I use video as often as possible...

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Digital Marketing and Dealerships: How the Process of Car Buying is Changing, and Who...

Car buying today is taking a sharp digital turn, and consumers are at the wheel. Like everything else, people want to be able to...

Get On Your Grind

Training is one of the most crucial aspects of your life. You must crawl before you can walk, and walk before you can run, that...

Why Used Car Departments Should Pay “Door Rate” for Service

It’s a generally accepted practice in the auto retail business: The service department offers the used car department discounted rates. Doing so keeps the...