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Video – The Salesperson And Dealership Differentiator

As Grant Cardone says: “Money follows attention.” Video grabs your customers’ attention.
For the early adopters, a video isn’t anything new; many dealerships embraced this...
Dealer Solutions Magazine powered by Imperial Press Direct

They Call Him “The Pineapple Guy”

They call him "The Pineapple Guy,” and he thinks your commercials suck! Meet Brian Barlow CEO and Creative Director of Pineapple Advertising, he's on...
Dealer Solutions Magazine powered by Imperial Press Direct

Just Press Record

Every month I hear questions from Dealers and their Sales People regarding the best way to use video to reach more customers and I...

Look at Me…Oh Wait You Can’t!

People who have seen me on Auto Dealer Live or who follow me on Twitter (@konigco) know that I use video as often as possible...

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How to Create Buy-In for New Technology

As a dealer it's easy to get excited about new technology that promises to increase revenue, streamline processes or improve the customer experience. But...

How to Create a Mission Statement That Inspires Employees

As a business leader, what motivates you to wake up and go to work every day? If you ask many people why they start...

Buying a Car Takes Too Long. What are You Doing About It?

When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth...