Not All Profits Are Created Equal

Many dealers I speak with typically think that ALL profit is good profit. How can any profit be bad? But I believe there is...

Would You Buy a Car From You?

In response to increasing customer expectations for a better dealership experience, a lot of attention has been paid over the past several years to...

Considering Mobile Tablets? Four Tips to Ensure Employee Buy-In

Of all the departments in an auto dealership, the service department stands to benefit the most from mobile tablet adoption, in terms of both...

‘Old Fashioned’ Sales Technique Best for Customer Retention

What makes a loyal customer? For the moment, forget about loyalty programs, rewards points and coupons. When it comes down to it, the reason...

Can I Get A Do-over? My 5 BIGGEST Sales Mistakes

There is nothing more exhilarating for a startup than closing deals.  Hitting sales targets, beating competitors, and disrupting a market is what drives us. I’ve...

Top 5 Characteristics of Strong Social Sellers

Social Selling has become a massively important aspect of the modern automotive sales process. Clients are actively checking dealership Facebook pages, asking friends across...

Getting Socially Savvy at the Sales Desk!

My entry into what’s now called social media was back in 2006 when I first joined LinkedIn.  To me, it wasn’t a great avenue to...

Six Ways To Increase Dealership Sales 25% Without Adding Expense PART 2

Any dealer can increase sales 25% within 90 days through Total Opportunity Management. Total Opportunity Management is a process that provides dealers an efficient...

Uncovering Opportunity Makes an Elite Sales Force

To uncover is to discover or reveal what has been hidden to your eyes--so, to uncover opportunity is to reveal "an amount of time...

The REAL Secret to Online Sales Success

People want one thing, and they want it now: INFORMATION. We in the industry are taught to holdback as much as possible. Do this,...

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Latest article

Social Media Etiquette for Car Dealers

Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to...

Turn Customer Nights Into Actionable Insights

Customer Nights hosted by auto dealerships have always been around, but recently there seems to be resurgence in their popularity. Many customer loyalty advocates...
Instagram Best Practices for Car Dealers 2018

Instagram Best Practices for Car Dealers 2018

As one of the fastest growing platforms, Instagram continues to grab the attention of all industries, especially automotive social media marketing advertisers. With a...