Wednesday, September 19, 2018

The 4 Stages of Decline

Most managers don’t realize their organization is in decline until results hit the skids. Then they react, or overreact, as they scramble to get...

Give Good Phone – Stop Losing Your Phone Leads to Someone Else

Phone calls are on the rise – whether it’s because of the proliferation of smartphones and their easy call-to-talk functionality or because car buyers...

How Technology Is Changing The Car Buying Process

Consumers experience hi-tech in almost every shopping experience, from targeted sales emails to custom apps on their smartphones. It stands to reason that they...
Dealer Solutions Magazine powered by Imperial Press Direct

YOU ARE NOT GIVING ME ENOUGH FOR MY TRADE IN

If you sell vehicles, you have definitely heard this before. The value of the trade in is one of the major sticking points of...
Dealer Solutions Magazine powered by Imperial Press Direct

What Is The Proper Way To Greet a Customer?

We all have our fears. For some people, it is going to the dentist; for others, it is the fear of speaking in front...
Dealer Solutions Magazine powered by Imperial Press Direct

THE MYTHS OF WRITING SERVICE Part 2

As you remember from my article last month, myths can be very dangerous things. They can and will impede your ability to grow, expand...
Dealer Solutions Magazine powered by Imperial Press Direct

What do Bob Dylan, an iPad, The CFPB and a Social Security Number Have...

NADA is upon us, and what better time to write an article about the changing business model in our vertical? Well my friends, as...

The Service Lane Experience, Done Your Way

Ok. So all the conferences are over, we are all “Vegas’d” out, and it’s time to get back in the saddle. Not just talking...

Personalization Is The Key To Your Advertising

We are in the midst of an enormous change in the automotive world. Dealerships all over the nation are rethinking advertising, experimenting with social...

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Latest article

7 Tips for Building a Stronger Team

In an effort to motivate employees, managers talk about team building but not all of them walk the talk. The reality is, most auto...

Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...