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Want a Wildly Successful Personal Brand? Show Yourself Some Love.

February, a month of romance and expectations, is upon us. As some will be disappointed on Valentines Day, others will experience disappointment by the...

Intrusive, Abusive, or Just Plain Not Conducive

In this article, I wanted to keep it simple. Hit you right where it hurts, and get you thinking about a topic that should...

Why Your Local SEO Strategy Isn’t Working

In the past few years, local-specific SEO has become one of the most important and talked-about parts of online marketing. With its own set...
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The Harsh Reality Of Online Reviews

People are talking about your dealership online, but do you know what they're saying and where they're saying it? The social web has made...

Who Cares About Social Media?

Why should I care about making it fit into my dealership? More importantly, for the skeptical dealer, how will social media ever affect my...

The What, Why And How Of YouTube Marketing

The What, Why, and How of YouTube Marketing YouTube is perhaps the most effective platform available to connect with customers online. It is a platform...

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Latest article

Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...