Intrusive, Abusive, or Just Plain Not Conducive

In this article, I wanted to keep it simple. Hit you right where it hurts, and get you thinking about a topic that should...

Why Your Local SEO Strategy Isn’t Working

In the past few years, local-specific SEO has become one of the most important and talked-about parts of online marketing. With its own set...
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The Harsh Reality Of Online Reviews

People are talking about your dealership online, but do you know what they're saying and where they're saying it? The social web has made...

Who Cares About Social Media?

Why should I care about making it fit into my dealership? More importantly, for the skeptical dealer, how will social media ever affect my...

The What, Why And How Of YouTube Marketing

The What, Why, and How of YouTube Marketing YouTube is perhaps the most effective platform available to connect with customers online. It is a platform...

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Dealer Solutions Magazine

Anxiety in Automotive: Tips to Overcome & Succeed

You are at work, ready to approach a customer on the lot, and that sinking feeling of anxiety hits, stopping you in your tracks. I’ve...
Dealer Solutions Magazine

Average Joe

Clients are the #1 most precious commodity every business has. Without car buyers, there would be no dealerships. There would be no cars to service....

Social Media Etiquette for Car Dealers

Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to...