How to Create Buy-In for New Technology

As a dealer it's easy to get excited about new technology that promises to increase revenue, streamline processes or improve the customer experience. But...

How to Create a Mission Statement That Inspires Employees

As a business leader, what motivates you to wake up and go to work every day? If you ask many people why they start...

Consequences Aren’t What’s Harsh

In today’s pampered age and increasingly politically correct climate, “applying consequences” has somehow become perceived as harsh, unfair, or as demonstrating excessive intolerance. Frankly,...

Five Reasons Millennials Don’t Want to Work at Your Dealership

Many dealerships fall short when it comes to attracting millennials to come work for them. While the number of employed millennials at dealerships is...

How to Create a Workplace That Motivates Employees

It's an age-old question and a $10 billion industry. Every year thousands of self-improvement books and courses are sold, and the most successful motivational...

High Turnover: A Direct Result of a Poor Hiring and Onboarding Processes

When it comes to building high-performing teams, today’s automotive dealerships face a consistent uphill battle. According to this year's National Automobile Dealers Association (NADA)...
Article by Brett Oubre

Five Responsibilities of a Leader

Do you find yourself wondering what you’re responsible for at the end of each day? Do you get to the end of the day...
With Lisa Copeland

Interview: Crushing Mediocrity with Lisa Copeland

After relaunching the Fiat brand in the United States, setting sales records, serving four terms as the only woman on Fiat Chrysler Automobiles’ National...
Article by Dave Anderson

Are You a Game Changer?

There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go...

Building Your Leadership Team: 3 Power People You Can’t Do Without

Starting today, you can increase the effectiveness of your sales team. If you are leading a sales team of more than a few people, I...

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Latest article

Social Media Etiquette for Car Dealers

Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to...

Turn Customer Nights Into Actionable Insights

Customer Nights hosted by auto dealerships have always been around, but recently there seems to be resurgence in their popularity. Many customer loyalty advocates...
Instagram Best Practices for Car Dealers 2018

Instagram Best Practices for Car Dealers 2018

As one of the fastest growing platforms, Instagram continues to grab the attention of all industries, especially automotive social media marketing advertisers. With a...