Rick Ricart – Keep It Simple

A lot has changed. I sometimes wonder how many people still consider this industry one that is, at heart, simple. There are more intelligent...
Dealer Solutions Magazine powered by Imperial Press Direct

Do You Control Your Showroom?

There is a great deal of talk about creating a unique “customer experience” at dealerships today. A huge push towards transparency, trust, and cooperation...
Dealer Solutions Magazine powered by Imperial Press Direct

Communicating Effectively in Times of Change

Change is unavoidable — it’s part of life. People see the benefits for it, yet organizations often become hijacked by themselves in trying to “manage”...

Stop Fighting Your Customers

Do you remember when you first got into the retail car industry? There was a moment where you were being taught something to do...

The What, Why And How Of YouTube Marketing

The What, Why, and How of YouTube Marketing YouTube is perhaps the most effective platform available to connect with customers online. It is a platform...

The Principal’s Office – Lisa Copeland

At least once a day my phone rings with a fellow car dealer from somewhere else in the country with the same question. “What...

SalesPros GET PAID! Amateurs DON’T!

 It’s been just over two decades now since dropping out of community college my first year in. I was a young 19 year old...

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Latest article

Confidence Over Cockiness

There is a fine line between confidence and cockiness. The mark of a great salesperson is to be confident in your ability and your process,...
by Brett Anaya

Cars That Were Stars: The 1977 Pontiac Trans Am.

One of my favorite hobbies when I am away from work would be going to the movies. I love movies of all genres and time...

Turn Your Express Service Lane Into a Winning Proposition

Has your dealership implemented an express service lane yet? More than half of dealerships have experimented with, or are currently operating, express service lanes....