Stop It!

Do you watch business based reality TV shows? I love these shows not only for the excitement and entertainment, but for all the parallel...

Count Every Customer, So Every Customer Counts!

You and your CRM data have a fantastic relationship. It’s a give and take, you input information, and it gives you data that accurately...

Rick Ricart – Keep It Simple

A lot has changed. I sometimes wonder how many people still consider this industry one that is, at heart, simple. There are more intelligent...
Dealer Solutions Magazine powered by Imperial Press Direct

Do You Control Your Showroom?

There is a great deal of talk about creating a unique “customer experience” at dealerships today. A huge push towards transparency, trust, and cooperation...
Dealer Solutions Magazine powered by Imperial Press Direct

Communicating Effectively in Times of Change

Change is unavoidable — it’s part of life. People see the benefits for it, yet organizations often become hijacked by themselves in trying to “manage”...

Stop Fighting Your Customers

Do you remember when you first got into the retail car industry? There was a moment where you were being taught something to do...

The What, Why And How Of YouTube Marketing

The What, Why, and How of YouTube Marketing YouTube is perhaps the most effective platform available to connect with customers online. It is a platform...

The Principal’s Office – Lisa Copeland

At least once a day my phone rings with a fellow car dealer from somewhere else in the country with the same question. “What...

SalesPros GET PAID! Amateurs DON’T!

 It’s been just over two decades now since dropping out of community college my first year in. I was a young 19 year old...

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Latest article

Why Every Dealership Needs an Onboarding Strategy

When you hire a new person, do you have an official onboarding process? Many dealerships don’t. The first day is simply filling out some...

Digital Marketing and Dealerships: How the Process of Car Buying is Changing, and Who...

Car buying today is taking a sharp digital turn, and consumers are at the wheel. Like everything else, people want to be able to...

Get On Your Grind

Training is one of the most crucial aspects of your life. You must crawl before you can walk, and walk before you can run, that...