Wednesday, September 19, 2018

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so...

Turn Customer Nights Into Actionable Insights

Customer Nights hosted by auto dealerships have always been around, but recently there seems to be resurgence in their popularity. Many customer loyalty advocates...
Instagram Best Practices for Car Dealers 2018

Instagram Best Practices for Car Dealers 2018

As one of the fastest growing platforms, Instagram continues to grab the attention of all industries, especially automotive social media marketing advertisers. With a...

Why Every Dealership Needs an Onboarding Strategy

When you hire a new person, do you have an official onboarding process? Many dealerships don’t. The first day is simply filling out some...

Why Used Car Departments Should Pay “Door Rate” for Service

It’s a generally accepted practice in the auto retail business: The service department offers the used car department discounted rates. Doing so keeps the...

Confidence Over Cockiness

There is a fine line between confidence and cockiness. The mark of a great salesperson is to be confident in your ability and your process,...

How to Create a Mission Statement That Inspires Employees

As a business leader, what motivates you to wake up and go to work every day? If you ask many people why they start...

Buying a Car Takes Too Long. What are You Doing About It?

When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth...

How to Create a Workplace That Motivates Employees

It's an age-old question and a $10 billion industry. Every year thousands of self-improvement books and courses are sold, and the most successful motivational...

It’s Time to Write Better Job Descriptions

Job descriptions have long been an effective tool for recruiting qualified employees to a company, but they must be consistently maintained and updated. In...

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7 Tips for Building a Stronger Team

In an effort to motivate employees, managers talk about team building but not all of them walk the talk. The reality is, most auto...

Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...