Buying a Car Takes Too Long. What are You Doing About It?

When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth...

How to Create a Workplace That Motivates Employees

It's an age-old question and a $10 billion industry. Every year thousands of self-improvement books and courses are sold, and the most successful motivational...

It’s Time to Write Better Job Descriptions

Job descriptions have long been an effective tool for recruiting qualified employees to a company, but they must be consistently maintained and updated. In...

Would You Buy a Car From You?

In response to increasing customer expectations for a better dealership experience, a lot of attention has been paid over the past several years to...
by David Druzynski

Avoid These Hiring Mistakes to Reduce Employee Turnover

It's no secret that the employee turnover rate for certain positions in the auto industry is high. Why is this? In my career with...

‘Old Fashioned’ Sales Technique Best for Customer Retention

What makes a loyal customer? For the moment, forget about loyalty programs, rewards points and coupons. When it comes down to it, the reason...

Building Your Leadership Team: 3 Power People You Can’t Do Without

Starting today, you can increase the effectiveness of your sales team. If you are leading a sales team of more than a few people, I...

Six Ways To Increase Dealership Sales 25% Without Adding Expense PART 2

Any dealer can increase sales 25% within 90 days through Total Opportunity Management. Total Opportunity Management is a process that provides dealers an efficient...

Uncovering Opportunity Makes an Elite Sales Force

To uncover is to discover or reveal what has been hidden to your eyes--so, to uncover opportunity is to reveal "an amount of time...

The REAL Secret to Online Sales Success

People want one thing, and they want it now: INFORMATION. We in the industry are taught to holdback as much as possible. Do this,...

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Latest article

Confidence Over Cockiness

There is a fine line between confidence and cockiness. The mark of a great salesperson is to be confident in your ability and your process,...
by Brett Anaya

Cars That Were Stars: The 1977 Pontiac Trans Am.

One of my favorite hobbies when I am away from work would be going to the movies. I love movies of all genres and time...

Turn Your Express Service Lane Into a Winning Proposition

Has your dealership implemented an express service lane yet? More than half of dealerships have experimented with, or are currently operating, express service lanes....