Authors Posts by Kevin Frye

Kevin Frye

Kevin Frye
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eCommerce Director with Jeff Wyler Automotive Family, with 10 locations and over 30 franchises. Actively involved with all facets of automotive eCommerce, including inventory management, website, online marketing and inventory feeds, key metrics measurement, sales processes, ILM and CRM management, and strategic direction and implementation.

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Latest article

Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...