TRAINING: How Much Does It Really Cost?

“How much does sales training cost?” We hear that question ALL of the time in the auto industry. Especially from management, the decision makers on...

Self-Improvement: How To Get Better At What You Do

Many say that being stagnant is a dangerous thing. If you were to ask me, being truly stagnant, by definition, is impossible. Stagnancy means to stay...

Get On Your Grind

Training is one of the most crucial aspects of your life. You must crawl before you can walk, and walk before you can run, that...
With Lisa Copeland

Interview: Crushing Mediocrity with Lisa Copeland

After relaunching the Fiat brand in the United States, setting sales records, serving four terms as the only woman on Fiat Chrysler Automobiles’ National...
Article by Diana Eidson

6 Great Ways to Help Make Training a FUN Team Effort!

If you really think about it, customer service, sales and marketing are all a part of every one of your employees’ job description, aren't...
Article by Dave Anderson

Are You a Game Changer?

There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go...
Article by Charles Cannon

The Importance Of Education In Our Industry

I have had the privilege of recently moving into management at the dealership I work at.  Very quickly, I learned that it is different...

Top 5 Characteristics of Strong Social Sellers

Social Selling has become a massively important aspect of the modern automotive sales process. Clients are actively checking dealership Facebook pages, asking friends across...

Guerilla Warfare

Through the years I’ve become famous, or notorious, depending on who you’re talking to, for any number of things I’ve said or done. Regardless,...

Six Ways To Increase Dealership Sales 25% Without Adding Expense PART 2

Any dealer can increase sales 25% within 90 days through Total Opportunity Management. Total Opportunity Management is a process that provides dealers an efficient...

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Build on Common Ground

As I continue with a series of articles on the topic of generational leadership it’s important to shift our thinking away from what makes...

Social Media Check-in: The Top Times for Engagement in 2019

Posting content to social media is a continual dance that digital marketers are working to master. The algorithms for platforms like Facebook, Instagram, Linkedin;...

The Real Truth About Long-Term Loyalty

A new generation has taken over and they have a much different approach to loyalty that their predecessors. Customer service still matters, but other...