Who Really Wins with High Salesmen Turnover?

Why have you made high salesman’s turnover such a high priority in your dealership? Who really wins with high salesman?  Certainly not the salesperson, the...

Rick Ricart – Keep It Simple

A lot has changed. I sometimes wonder how many people still consider this industry one that is, at heart, simple. There are more intelligent...
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The Principal’s Office – Corina Diehl

Everyone wants a great experience. Whether it’s for necessity, like visiting the grocery store, or for recreation, like going to the mall, is completely...
Dealer Solutions Magazine powered by Imperial Press Direct

Selling Through The Clutter…How Do I Get To The Prospect?

Today the world is cluttered with many different outlets to get our information. We have the nostalgic media of TV, Radio, Newspaper, Magazines, etc....

The Principal’s Office – John Marazzi

Recently I found this story: “Over a leisurely lunch recently, a good friend lamented that he was “too busy” to read. I smiled. Our meal lasted an...

The Principal’s Office – Matt Lasco

I spoke with Matt Lasco, Vice President of Lasco Auto Group, to talk about what’s most important to a successful Dealer Principal in 2014....

The Principal’s Office – Carla Cosenzi

Looking for real management advice about people? Your goal as a dealer principal is to create a culture at your dealership that makes people...

The Principal’s Office – Randall Reed

Randall and Sherry Reed are the owners of ReedHasIt.com and the World Class Automotive Group.  Mr. Reed is the CEO and founder of the World...

The Principal’s Office – Lisa Copeland

At least once a day my phone rings with a fellow car dealer from somewhere else in the country with the same question. “What...

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Absent Audience Syndrome

Tired of spending hours writing out Facebook posts for your dealership and only getting two or three “likes” or only a handful of views...

Three Things That Will Increase Profit At Your Dealership Now!

The automotive business is the greatest business on earth. There is no other business that I know of that a person with no experience...

The Secret to Reducing Employee Turnover

Creating a good culture takes time and the right people, but it also takes vision.  As I travel all over the US recruiting and...