Friday, February 22, 2019

Who Let That Trojan Horse in The Gates?

It’s funny sometimes how as auto industry vendors, we over complicate things.  Sometimes, it’s done for the sake of that new product. Other times,...

When Implied Permission is NOT GRANTED

First I want to start by saying that I never hawk our wares in the articles that I write. I feel that these articles...

Moving the Auto Industry Forward

I’m truly thankful to be both employed and partnered with one of the top dealers in the country, Marsha McCombs Shields. Her father, Red...
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What do Bob Dylan, an iPad, The CFPB and a Social Security Number Have...

NADA is upon us, and what better time to write an article about the changing business model in our vertical? Well my friends, as...

Why Your Local SEO Strategy Isn’t Working

In the past few years, local-specific SEO has become one of the most important and talked-about parts of online marketing. With its own set...

People, Process, Product… An Automotive Lesson From “The Profit”

I will start by admitting that I am a “Profit” junkie. If it’s 11:30 on any given night, and I am hammering away at...

Factors Preventing Your Site From Ranking On Google

Your website is one of the most important aspects of your dealership's overall marketing strategy. People use it to research cars, decide whether or...

What Your Vendor Won’t Tell You About SEO

When I get calls from dealers who are facing dramatic declines in search traffic, I can usually guess the root cause: bad vendors and...

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Latest article

Dealership Layouts: What’s Most Effective?

This seems to always be a great topic to discuss because there are truly many strengths and some weaknesses in each area. In this...

TRAINING: How Much Does It Really Cost?

“How much does sales training cost?” We hear that question ALL of the time in the auto industry. Especially from management, the decision makers on...

Self-Improvement: How To Get Better At What You Do

Many say that being stagnant is a dangerous thing. If you were to ask me, being truly stagnant, by definition, is impossible. Stagnancy means to stay...