Shake Up Your Digital Strategy for 2019 in 3 Simple Steps

The new year is approaching and now is the time to focus on how you are going to make 2019 the biggest year for...

5 Tips to Boost F&I Profit Margins

It's no secret that satisfied customers spend more than dissatisfied customers. When it comes to buying a car, arguably the biggest area of frustration—and...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...

Misconceptions of Working Remotely

When you hear the term “work from home,” what comes to mind? Do you conjure images of a scammy multilevel marketing ploy? A person...

Why Used Car Departments Should Pay “Door Rate” for Service

It’s a generally accepted practice in the auto retail business: The service department offers the used car department discounted rates. Doing so keeps the...

Why a Diverse Workforce is Critical to Your Success

The primary job of the salesperson is to establish trust with the prospect. For most car buyers, a new car is often one of...

Not All Profits Are Created Equal

Many dealers I speak with typically think that ALL profit is good profit. How can any profit be bad? But I believe there is...
Article by Jennifer Kobylarz

Supreme Court Overturns 9th Circuit Court of Appeals on FLSA Service Advisor Exemption Rule

In Encino Motorcars, LLC v. Navarro, the 9th Circuit Court of Appeals determined that Service Advisors are not exempt from the overtime rules of...
Article by Josh Mitchell

Stop Thinking Like a Dealer

August 8th-10th at the beautiful MGM Grand in Las Vegas I will be speaking at Digital Dealer 21. My subject is “Stop Thinking Like...

Can I Get A Do-over? My 5 BIGGEST Sales Mistakes

There is nothing more exhilarating for a startup than closing deals.  Hitting sales targets, beating competitors, and disrupting a market is what drives us. I’ve...

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Build on Common Ground

As I continue with a series of articles on the topic of generational leadership it’s important to shift our thinking away from what makes...

Social Media Check-in: The Top Times for Engagement in 2019

Posting content to social media is a continual dance that digital marketers are working to master. The algorithms for platforms like Facebook, Instagram, Linkedin;...

The Real Truth About Long-Term Loyalty

A new generation has taken over and they have a much different approach to loyalty that their predecessors. Customer service still matters, but other...