The Secret Sauce of Social Selling

We all have that secret sauce for our favorite dish. The one that spices up an everyday soup, microwaved meal, or bland snack. The...

Shake Up Your Digital Strategy for 2019 in 3 Simple Steps

The new year is approaching and now is the time to focus on how you are going to make 2019 the biggest year for...

Social Media Etiquette for Car Dealers

Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to...
Instagram Best Practices for Car Dealers 2018

Instagram Best Practices for Car Dealers 2018

As one of the fastest growing platforms, Instagram continues to grab the attention of all industries, especially automotive social media marketing advertisers. With a...

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media...

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media Marketing Strategy I’m sure you’ve heard the adage that “social media...

Top 5 Characteristics of Strong Social Sellers

Social Selling has become a massively important aspect of the modern automotive sales process. Clients are actively checking dealership Facebook pages, asking friends across...

Getting Socially Savvy at the Sales Desk!

My entry into what’s now called social media was back in 2006 when I first joined LinkedIn.  To me, it wasn’t a great avenue to...

How to ‘Power-Up’ your Lead Count With Live Chat – Four Critical Tips To...

In some ways selling cars in the digital era can be similar to video game battles, except that it’s a real fight for deals,...

Top 3 Video Topics That Convert To Sales

Video is a spectacular, incredible tool for salespeople and dealerships alike to attract visibility and drive people onto the showroom. To maximize the power...
Dealer Solutions Powered by IPD

Recognizing Social Opportunity in Your Dealership

It took years of trial and error for me to learn how to create a social media presence that helped make me my dealership’s...

Stay connected

341FansLike
2,495FollowersFollow
-Advertisement- 
- Advertisement -

Latest article

Build on Common Ground

As I continue with a series of articles on the topic of generational leadership it’s important to shift our thinking away from what makes...

Social Media Check-in: The Top Times for Engagement in 2019

Posting content to social media is a continual dance that digital marketers are working to master. The algorithms for platforms like Facebook, Instagram, Linkedin;...

The Real Truth About Long-Term Loyalty

A new generation has taken over and they have a much different approach to loyalty that their predecessors. Customer service still matters, but other...