Shake Up Your Digital Strategy for 2019 in 3 Simple Steps

The new year is approaching and now is the time to focus on how you are going to make 2019 the biggest year for...

Social Media Etiquette for Car Dealers

Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to...
Instagram Best Practices for Car Dealers 2018

Instagram Best Practices for Car Dealers 2018

As one of the fastest growing platforms, Instagram continues to grab the attention of all industries, especially automotive social media marketing advertisers. With a...

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media...

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media Marketing Strategy I’m sure you’ve heard the adage that “social media...

Top 5 Characteristics of Strong Social Sellers

Social Selling has become a massively important aspect of the modern automotive sales process. Clients are actively checking dealership Facebook pages, asking friends across...

Getting Socially Savvy at the Sales Desk!

My entry into what’s now called social media was back in 2006 when I first joined LinkedIn.  To me, it wasn’t a great avenue to...

How to ‘Power-Up’ your Lead Count With Live Chat – Four Critical Tips To...

In some ways selling cars in the digital era can be similar to video game battles, except that it’s a real fight for deals,...

Top 3 Video Topics That Convert To Sales

Video is a spectacular, incredible tool for salespeople and dealerships alike to attract visibility and drive people onto the showroom. To maximize the power...
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Recognizing Social Opportunity in Your Dealership

It took years of trial and error for me to learn how to create a social media presence that helped make me my dealership’s...

4 Tips for Creating a Social Presence That Converts

I never imagined that social media would make me my dealership’s top salesperson. I remember my first day on the car lot vividly. My sales...

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Absent Audience Syndrome

Tired of spending hours writing out Facebook posts for your dealership and only getting two or three “likes” or only a handful of views...

Three Things That Will Increase Profit At Your Dealership Now!

The automotive business is the greatest business on earth. There is no other business that I know of that a person with no experience...

The Secret to Reducing Employee Turnover

Creating a good culture takes time and the right people, but it also takes vision.  As I travel all over the US recruiting and...