Dealer Solutions Magazine

The Art of Engaging Online Sales

Narrow down your target audience For your marketing effort to have great impact, you should clearly define your target market. The first step is to...

Is Direct Mail Dead?

This seems to be a hot topic in the auto industry right now and I feel the best way to answer this question is...

Direct Mail in the Eyes of a Millennial

We live in a digital world, point blank. I, being born in the early 1990’s, can hardly recall my pre-digital life. I reminisce with...

5 Social Strategies from 5 Key Performers

At Be Less Typical-Car Sales, we have had an opportunity to talk with some of today’s top car sales performers and find out how they...

Trending Now

I know that you like to think of your adult self as having survived the tragic days of bullying. The days that made you...

Social Media: What You STILL Don’t Get

The hashtag made its social media debut in August of 2007—three years after the game-changing launch of social giant, Facebook and three years before...

Hispanics are HOT and these guys can HOOK YOU UP!

At just about every automotive industry event and conference this year, Hispanic car buyers have been the hot topic for Dealers and with good...

5 Things To Freshen Up Your Dealership’s Marketing For Summer

It’s usually the spring season that brings about thoughts of “change” and “cleaning up”. But it seems as if we ran past the exercise of...

Why the Phone Is Still More Powerful than the Internet and Social Media, Combined.

In the automotive world your connections to people are everything. The Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+,...

Personal Branding — Why it Makes Sense

Selling cars in Japan looks very different than it does in the United States. Rather than waiting at the dealership for the next ‘up’,...

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Latest article

Letting Process Kill Progress

Processes are crucial for the overall integrity of a business, but at what point do processes hinder or even kill the potential for progress?...

Why Your Appointments Aren’t Showing

I have always had a soft spot for those in the BDC. My first introduction into the automotive industry was in 2011, at the age...

Leading Across Generations

Much has been written and spoken over the decades on adjustments leaders must make to connect with and get the most out of a...