Top 3 Video Topics That Convert To Sales

Video is a spectacular, incredible tool for salespeople and dealerships alike to attract visibility and drive people onto the showroom. To maximize the power...
Dealer Solutions powered by IPD

Five Steps to Inspiring Customers With a Custom Mobile Strategy

These days, mobile marketing strategies are widespread. Fortunately, a plethora of options exist to reinvigorate old approaches. Modern consumers love their smartphones, and they’re...
Dealer Solutions Powered by IPD

Recognizing Social Opportunity in Your Dealership

It took years of trial and error for me to learn how to create a social media presence that helped make me my dealership’s...
Dealer Solutions Powered by IPD

Are You Realizing Your Internet Sales and Marketing Potential?

Amazing...Jim and Debbie Ziegler have done it again... They’re bringing this wildly successful seminar for Automobile Dealerships to Houston. You need to find out...
Dealer Solutions Magazine Powered by Imperial Press Direct

It’s Not Match.com

The year is 2001 and in pulls an awesome H2. I'm the used car manager and I had always wanted an H2 so I was...
Dealer Solutions Magazine powered by Imperial Press Direct

Mine Your Business

"Tap valuable customer data to drive revenue and profitability through slower sales months." Reuben Muinos Director, business development, DealerSocket You survived. Peak sales season is winding down....

Where’s Our Traffic?

Historically, dealers have hovered around the 20-30% closing ratio. Now we are hearing stats that say buyers are only visiting 1.2 dealers before purchasing. Our...
Dealer Solutions Magazine powered by Imperial Press Direct

They Call Him “The Pineapple Guy”

They call him "The Pineapple Guy,” and he thinks your commercials suck! Meet Brian Barlow CEO and Creative Director of Pineapple Advertising, he's on...
Dealer Solutions Magazine powered by Imperial Press Direct

How to Write Blogs that People Will Actually Read and Share

Blogging is one of the most underutilized inbound marketing strategies within the automotive industry today. There are very few dealers who are doing it,...
Dealer Solutions Magazine powered by Imperial Press Direct

The Unconventional Guide to Personal Branding

Personal branding is a buzz-phrase in today’s online marketing culture. It is being touted as the way to become more hirable and to differentiate...

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Letting Process Kill Progress

Processes are crucial for the overall integrity of a business, but at what point do processes hinder or even kill the potential for progress?...

Why Your Appointments Aren’t Showing

I have always had a soft spot for those in the BDC. My first introduction into the automotive industry was in 2011, at the age...

Leading Across Generations

Much has been written and spoken over the decades on adjustments leaders must make to connect with and get the most out of a...