Tuesday, January 22, 2019

Turn Customer Nights Into Actionable Insights

Customer Nights hosted by auto dealerships have always been around, but recently there seems to be resurgence in their popularity. Many customer loyalty advocates...
Instagram Best Practices for Car Dealers 2018

Instagram Best Practices for Car Dealers 2018

As one of the fastest growing platforms, Instagram continues to grab the attention of all industries, especially automotive social media marketing advertisers. With a...

Why Every Dealership Needs an Onboarding Strategy

When you hire a new person, do you have an official onboarding process? Many dealerships don’t. The first day is simply filling out some...

Digital Marketing and Dealerships: How the Process of Car Buying is Changing, and Who...

Car buying today is taking a sharp digital turn, and consumers are at the wheel. Like everything else, people want to be able to...

Get On Your Grind

Training is one of the most crucial aspects of your life. You must crawl before you can walk, and walk before you can run, that...

Why Used Car Departments Should Pay “Door Rate” for Service

It’s a generally accepted practice in the auto retail business: The service department offers the used car department discounted rates. Doing so keeps the...

Confidence Over Cockiness

There is a fine line between confidence and cockiness. The mark of a great salesperson is to be confident in your ability and your process,...

Turn Your Express Service Lane Into a Winning Proposition

Has your dealership implemented an express service lane yet? More than half of dealerships have experimented with, or are currently operating, express service lanes....

How to Measure Success

How do you measure success? Specifically, think about what requirements must be fulfilled in order for you to say, "We had a successful year!"...

How to Create Buy-In for New Technology

As a dealer it's easy to get excited about new technology that promises to increase revenue, streamline processes or improve the customer experience. But...

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Latest article

6 Secrets To Improve Your Customer Experience By Optimizing Slow WiFi

When looking to optimize your wireless network you must take several things into account that can affect performance. The wireless design, signal strength, wireless...

Bring Out the Best of Your Talent

In his book, Talent is Never Enough, author John Maxwell says, “Too many talented people who start with advantages over others lose that advantage...

Opt-In on Optimism

  There is power in a positive mindset. We see it all the time. Positive people tend to get ahead in business. They see good results...