How is your Dealership Storing Data?

Internet car shoppers are becoming more and more common which means data breaches and cyber attacks are also becoming more frequent and so much...

Can You Fog a Mirror? YOU’RE HIRED!

Welcome to the car business! You walked in the showroom and asked if they are hiring salespeople. A sales manager asks you why you want...

The Future of Automotive: What Today Tells Us About Tomorrow

If you look closely at the consumers of today, you will catch a glimpse of the consumers of tomorrow. Today’s consumers are living in...

Experience Does Not Equal Expertise

Many individuals and companies hang their hats on their years of experience or combined years of experience as a whole. But here’s...

4 Ways VOIP Will Increase Car Sales And Lower Costs

Today more than ever, dealerships are under a lot of pressure to provide a better customer service experience. Because social media is such a...

Be The Coach Your People Deserve

Ken Blanchard called feedback the “breakfast of champions,” and rightfully so, because we all need feedback in order to grow and develop to our...

The Dealer’s Only Move is to Customer-Centricity

The auto industry is changing more quickly than ever, with margin compression threatening profitability and rising customer expectations a constant challenge. When devising your...

Death Of The Gimmick

Giant inflatable gorillas? Waving arm tube men? Strings of balloons? Is this really the best way to be spending your advertising budget in 2019? If your...

Leading With Level One Accountability

There are four levels of accountability in any organization, and within the departments of that organization. And while each department and the organization itself...

What Does a Sales Manager Look Like in 2019?

The reason this is so important to me is because as management goes so does the culture of the company. The management team sets the...

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Build on Common Ground

As I continue with a series of articles on the topic of generational leadership it’s important to shift our thinking away from what makes...

Social Media Check-in: The Top Times for Engagement in 2019

Posting content to social media is a continual dance that digital marketers are working to master. The algorithms for platforms like Facebook, Instagram, Linkedin;...

The Real Truth About Long-Term Loyalty

A new generation has taken over and they have a much different approach to loyalty that their predecessors. Customer service still matters, but other...