How Special Ad Audiences On Facebook Affect Your Dealership

Facebook has recently made another change to its advertising policies and it will have a direct effect on the automotive industry; especially in the...

Drop The Leadership Lunacy

As I continue with the third in a series of articles on the topic of generational leadership, it’s important to prioritize focusing less on...

How To Keep PII Safe

It is no secret that today more and more automotive dealerships are moving from premise-based infrastructure to virtual servers in the cloud. The easiest...

Build on Common Ground

As I continue with a series of articles on the topic of generational leadership it’s important to shift our thinking away from what makes...

Social Media Check-in: The Top Times for Engagement in 2019

Posting content to social media is a continual dance that digital marketers are working to master. The algorithms for platforms like Facebook, Instagram, Linkedin;...

The Real Truth About Long-Term Loyalty

A new generation has taken over and they have a much different approach to loyalty that their predecessors. Customer service still matters, but other...

Letting Process Kill Progress

Processes are crucial for the overall integrity of a business, but at what point do processes hinder or even kill the potential for progress?...

Why Your Appointments Aren’t Showing

I have always had a soft spot for those in the BDC. My first introduction into the automotive industry was in 2011, at the age...

Leading Across Generations

Much has been written and spoken over the decades on adjustments leaders must make to connect with and get the most out of a...

One Thing You Can Do Right Now To Increase Employee Engagement…And It Won’t Cost...

Celebrate, Celebrate! Dance to the Music! Do you remember back when the car business was fun?   Guess what. Nothing has changed! It still is fun! Unfortunately,...

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First or Fifth? What’s Your FQR?

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Over the last week, we've seen hundreds of news stories about Popeye's new chicken sandwich and its inevitable feud with Chick-fil-A. But there's an...

How Special Ad Audiences On Facebook Affect Your Dealership

Facebook has recently made another change to its advertising policies and it will have a direct effect on the automotive industry; especially in the...