Authors Posts by Paul Daly

Paul Daly

Paul Daly
Paul J Daly is the Founder and CEO Congruent: Automotive, a full-service creative marketing agency and the author of “The Automotive Manifesto: How Brand Connection Can Save Retail Automotive.” Paul founded his first startup in 2003 (Image Auto / Rim Doctor) which was acquired in 2018 by Dent Wizard International. With almost two decades of auto industry experience and a deep understanding of the retail buying psyche, Paul’s approach to the challenges and opportunities facing the modern dealer is clear and human. Paul is a prolific contributor on LinkedIn, Instagram, Facebook, and Twitter and is the host of the weekly Clarity Compressed Podcast who has featured guests such as Carvana CEO Ernie Garcia, vAuto founder Dale Pollak, and business marketing master Gary Vaynerchuk.

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Build on Common Ground

As I continue with a series of articles on the topic of generational leadership it’s important to shift our thinking away from what makes...

Social Media Check-in: The Top Times for Engagement in 2019

Posting content to social media is a continual dance that digital marketers are working to master. The algorithms for platforms like Facebook, Instagram, Linkedin;...

The Real Truth About Long-Term Loyalty

A new generation has taken over and they have a much different approach to loyalty that their predecessors. Customer service still matters, but other...