Authors Posts by Lisa Copeland

Lisa Copeland

Lisa Copeland
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Managing Partner of FIAT/Alfa Romeo of Austin, Auto expert, Womens advocate in the auto industry, Formula One fan, Ferrari fan, Professional speaker

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Build on Common Ground

As I continue with a series of articles on the topic of generational leadership it’s important to shift our thinking away from what makes...

Social Media Check-in: The Top Times for Engagement in 2019

Posting content to social media is a continual dance that digital marketers are working to master. The algorithms for platforms like Facebook, Instagram, Linkedin;...

The Real Truth About Long-Term Loyalty

A new generation has taken over and they have a much different approach to loyalty that their predecessors. Customer service still matters, but other...