Randall and Sherry Reed are the owners of ReedHasIt.com and the World Class Automotive Group. Mr. Reed is the CEO and founder of the World Class Automotive Group, Starbase Aviation and Reed Enterprises. The family, which includes the Reed’s three children: Steven, Shelby and Austin; is proud to own one of the largest, privately held, award-winning dealer groups in the country with locations in greater Houston, Spring, Humble, Dallas, Garland, Park Cites, McKinney and Huntsville, TX, as well as Oklahoma City, OK.
For over 20 years, Mr. Reed has been recognized as one of the Top-100 Mega Dealers in the United States by Wards Dealer Business. Mr. Reed, along with his wife, Sherry have built a highly successful, Texas and Oklahoma based automotive dealership group on the foundation of managing from the ground up with over 35 years of automotive experience. He began as a diesel engine mechanic in the late 1970s and progressed through sales, finance and management. Mr. Reed leveraged his hands-on training, along with his many incredible business partners, into creating the current award-winning, billion-dollar sales organization.
World Class Automotive Group’s dealerships hold many top honors including multiple highly coveted Triple Crown Awards, which is awarded to only the most elite Ford dealers in the nation. In order to be recognized, a dealership must receive all of Ford’s top awards, which include: the President’s Award for customer service; the Ford One Hundred Club, an honor based on vehicle sales; and the Ford Customer Service Premiere Club. Mr. Reed owns and operates the No. 1 selling Ford dealership in the Greater-Houston area holding that prestigious title for more than 13 years. The group is also the recipient of more than 30 top honor sales and service awards over the past 25 years.
The Reeds and their partners transformed the automotive experience with their concept for “autotainment.” This has been their evolution of the automotive purchasing process from goods and services into a distinctive experience-centered environment, revolutionizing the sales and service process for the new millennium. Along with famed designer F. Michael Graves, Mr. Reed embarked upon creating one of the most unique automotive sales and service experience themed dealership, eliminating the negative connotation of “it’s us against them” when purchasing or servicing a vehicle. Many processes and environmental zones were eliminated or enhanced to substantially improve the overall experience many customers said they didn’t like, such as too little parking to: things they wanted including play areas for kids and restaurant quality refreshments. The group hired the top specialists in the world to design and build their very distinct and successful autotainment mall dealerships.
Giving Back to the Community
The Reeds believe it is crucial to give back to the communities in which they work and live. In addition to the World Class Automotive operation charitable endowment, which has made many considerable donations to multiple organizations; each of the Reed’s businesses also work with local and national charities. Growing up in an economically challenged home, Mr. Reed, along with his wife, know how important it is for businesses to extend opportunities to area families and youths in order to preserve and strengthen local communities. Each company sponsors and participates in local events, various school fundraisers, supports a variety of programs for children and families and much more. “When we all give a little, we can help a lot for both the future of our kids and our community,” said Mr. Reed.
Keys to Success
Mr. Reed has a simple equation for success: hard work, honesty and treating people fairly. Every day, the family-owned business works hard to instill solid philosophies, beliefs and morals throughout all facets of its operations. Working at the young age of 12, Mr. Reed built a foundation for his strong work ethic and appreciation for every hard-earned dollar was instilled. Once in the automotive business, he had to work his way up the ranks, from service technician and salesman all the way through managing partner and subsequently an automotive dealer. “The diversity of my experiences have allowed me to have a real understanding of every facet of a business and how to create a better customer experience,” said Mr. Reed. “At the end of the day, that’s what it is about — how well we help our customers.”
Ultimately, Mr. and Mrs. Reed attribute all of their success to all of the loyal consumers. “There are thousands of customers to whom Sherry and I owe everything in business,” he said. “God has blessed us. We’ve been married and successful in business for well over 25 years, have three wonderful children and get to work with amazing people everyday. I am very thankful.”