Article by Diana Eidson

6 Great Ways to Help Make Training a FUN Team Effort!

If you really think about it, customer service, sales and marketing are all a part of every one of your employees’ job description, aren't...
Article by Dave Anderson

Are You a Game Changer?

There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go...
Article by Charles Cannon

The Importance Of Education In Our Industry

I have had the privilege of recently moving into management at the dealership I work at.  Very quickly, I learned that it is different...

Top 5 Characteristics of Strong Social Sellers

Social Selling has become a massively important aspect of the modern automotive sales process. Clients are actively checking dealership Facebook pages, asking friends across...

Guerilla Warfare

Through the years I’ve become famous, or notorious, depending on who you’re talking to, for any number of things I’ve said or done. Regardless,...

Six Ways To Increase Dealership Sales 25% Without Adding Expense PART 2

Any dealer can increase sales 25% within 90 days through Total Opportunity Management. Total Opportunity Management is a process that provides dealers an efficient...

10 Tips To Being An Effective Leader

Good leaders all have one thing in common: They understand context. It’s a bit like parenting. You wouldn’t talk to a 7 year old...

Six Ways To Increase Dealership Sales 25% Without Adding Expense Part 1

Any dealer can increase sales 25% within 90 days through Total Opportunity Management. Total Opportunity Management is a process that provides dealers an efficient...

Your Content is Not Enough – Delivery Matters

Tonality refers to how you use your voice to speak during your sales appointment. How you speak during your sales appointments will powerfully communicate...

Context Matters

Tonality refers to how you use your voice to speak during your sales appointment. How you speak during your sales appointments will powerfully communicate...

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Latest article

Social Media Etiquette for Car Dealers

Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to...

Turn Customer Nights Into Actionable Insights

Customer Nights hosted by auto dealerships have always been around, but recently there seems to be resurgence in their popularity. Many customer loyalty advocates...
Instagram Best Practices for Car Dealers 2018

Instagram Best Practices for Car Dealers 2018

As one of the fastest growing platforms, Instagram continues to grab the attention of all industries, especially automotive social media marketing advertisers. With a...