Who Really Wins with High Salesmen Turnover?

Why have you made high salesman’s turnover such a high priority in your dealership? Who really wins with high salesman?  Certainly not the salesperson, the...

Rick Ricart – Keep It Simple

A lot has changed. I sometimes wonder how many people still consider this industry one that is, at heart, simple. There are more intelligent...
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The Principal’s Office – Corina Diehl

Everyone wants a great experience. Whether it’s for necessity, like visiting the grocery store, or for recreation, like going to the mall, is completely...
Dealer Solutions Magazine powered by Imperial Press Direct

Selling Through The Clutter…How Do I Get To The Prospect?

Today the world is cluttered with many different outlets to get our information. We have the nostalgic media of TV, Radio, Newspaper, Magazines, etc....

The Principal’s Office – John Marazzi

Recently I found this story: “Over a leisurely lunch recently, a good friend lamented that he was “too busy” to read. I smiled. Our meal lasted an...

The Principal’s Office – Matt Lasco

I spoke with Matt Lasco, Vice President of Lasco Auto Group, to talk about what’s most important to a successful Dealer Principal in 2014....

The Principal’s Office – Carla Cosenzi

Looking for real management advice about people? Your goal as a dealer principal is to create a culture at your dealership that makes people...

The Principal’s Office – Randall Reed

Randall and Sherry Reed are the owners of ReedHasIt.com and the World Class Automotive Group.  Mr. Reed is the CEO and founder of the World...

The Principal’s Office – Lisa Copeland

At least once a day my phone rings with a fellow car dealer from somewhere else in the country with the same question. “What...

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Latest article

Social Media Etiquette for Car Dealers

Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to...

Turn Customer Nights Into Actionable Insights

Customer Nights hosted by auto dealerships have always been around, but recently there seems to be resurgence in their popularity. Many customer loyalty advocates...
Instagram Best Practices for Car Dealers 2018

Instagram Best Practices for Car Dealers 2018

As one of the fastest growing platforms, Instagram continues to grab the attention of all industries, especially automotive social media marketing advertisers. With a...