Who Really Wins with High Salesmen Turnover?

Why have you made high salesman’s turnover such a high priority in your dealership? Who really wins with high salesman?  Certainly not the salesperson, the...

Rick Ricart – Keep It Simple

A lot has changed. I sometimes wonder how many people still consider this industry one that is, at heart, simple. There are more intelligent...
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The Principal’s Office – Corina Diehl

Everyone wants a great experience. Whether it’s for necessity, like visiting the grocery store, or for recreation, like going to the mall, is completely...
Dealer Solutions Magazine powered by Imperial Press Direct

Selling Through The Clutter…How Do I Get To The Prospect?

Today the world is cluttered with many different outlets to get our information. We have the nostalgic media of TV, Radio, Newspaper, Magazines, etc....

The Principal’s Office – John Marazzi

Recently I found this story: “Over a leisurely lunch recently, a good friend lamented that he was “too busy” to read. I smiled. Our meal lasted an...

The Principal’s Office – Matt Lasco

I spoke with Matt Lasco, Vice President of Lasco Auto Group, to talk about what’s most important to a successful Dealer Principal in 2014....

The Principal’s Office – Carla Cosenzi

Looking for real management advice about people? Your goal as a dealer principal is to create a culture at your dealership that makes people...

The Principal’s Office – Randall Reed

Randall and Sherry Reed are the owners of ReedHasIt.com and the World Class Automotive Group.  Mr. Reed is the CEO and founder of the World...

The Principal’s Office – Lisa Copeland

At least once a day my phone rings with a fellow car dealer from somewhere else in the country with the same question. “What...

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Latest article

How to Create a Mission Statement That Inspires Employees

As a business leader, what motivates you to wake up and go to work every day? If you ask many people why they start...

Buying a Car Takes Too Long. What are You Doing About It?

When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth...

Network Problems? IT Assessments Offer Relief and Guidance.

Are information technology (IT) problems slowing your business down? If your dealership experiences frequent network crashes, slow Internet or complaints from employees about technologies...