Tuesday, November 13, 2018

Moving the Auto Industry Forward

I’m truly thankful to be both employed and partnered with one of the top dealers in the country, Marsha McCombs Shields. Her father, Red...
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What do Bob Dylan, an iPad, The CFPB and a Social Security Number Have...

NADA is upon us, and what better time to write an article about the changing business model in our vertical? Well my friends, as...

Why Your Local SEO Strategy Isn’t Working

In the past few years, local-specific SEO has become one of the most important and talked-about parts of online marketing. With its own set...

People, Process, Product… An Automotive Lesson From “The Profit”

I will start by admitting that I am a “Profit” junkie. If it’s 11:30 on any given night, and I am hammering away at...

Factors Preventing Your Site From Ranking On Google

Your website is one of the most important aspects of your dealership's overall marketing strategy. People use it to research cars, decide whether or...

What Your Vendor Won’t Tell You About SEO

When I get calls from dealers who are facing dramatic declines in search traffic, I can usually guess the root cause: bad vendors and...

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Latest article

Auto Dealers: Managing Costs for a Better Bottom Line

As vehicle inventory is one of the primary sources of revenue for a dealership, the purchase of those vehicles demands more focus from a...

The Foundation of Accountability

I’ve written and spoken extensively about accountability in the twenty years since we started our company, Learn To Lead: how to do it, why...

What Are You Doing to Grow as a Leader?

We spend a lot of time in our stores actively working. Spending time in the auto business focusing on sales, service, processes, policies, and...