Wednesday, September 19, 2018
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What do Bob Dylan, an iPad, The CFPB and a Social Security Number Have...

NADA is upon us, and what better time to write an article about the changing business model in our vertical? Well my friends, as...

Why Your Local SEO Strategy Isn’t Working

In the past few years, local-specific SEO has become one of the most important and talked-about parts of online marketing. With its own set...

People, Process, Product… An Automotive Lesson From “The Profit”

I will start by admitting that I am a “Profit” junkie. If it’s 11:30 on any given night, and I am hammering away at...

Factors Preventing Your Site From Ranking On Google

Your website is one of the most important aspects of your dealership's overall marketing strategy. People use it to research cars, decide whether or...

What Your Vendor Won’t Tell You About SEO

When I get calls from dealers who are facing dramatic declines in search traffic, I can usually guess the root cause: bad vendors and...

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7 Tips for Building a Stronger Team

In an effort to motivate employees, managers talk about team building but not all of them walk the talk. The reality is, most auto...

Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...