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What do Bob Dylan, an iPad, The CFPB and a Social Security Number Have...

NADA is upon us, and what better time to write an article about the changing business model in our vertical? Well my friends, as...

Why Your Local SEO Strategy Isn’t Working

In the past few years, local-specific SEO has become one of the most important and talked-about parts of online marketing. With its own set...

People, Process, Product… An Automotive Lesson From “The Profit”

I will start by admitting that I am a “Profit” junkie. If it’s 11:30 on any given night, and I am hammering away at...

Factors Preventing Your Site From Ranking On Google

Your website is one of the most important aspects of your dealership's overall marketing strategy. People use it to research cars, decide whether or...

What Your Vendor Won’t Tell You About SEO

When I get calls from dealers who are facing dramatic declines in search traffic, I can usually guess the root cause: bad vendors and...

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Latest article

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...

Misconceptions of Working Remotely

When you hear the term “work from home,” what comes to mind? Do you conjure images of a scammy multilevel marketing ploy? A person...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so...