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Graduate from the Kiddie Pool: 3 Ways to Hit the Social Media Reset Button

2015 is already proving to be a transformative year for social marketers. Dealerships and sales people alike have recognized social as an important connection...

Admit It, You’re a Dinosaur.

Call it what you would like; traditional, old school, archaic. Do you: -think the BDC should withhold information from customers in order to get the...
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The Harsh Reality Of Online Reviews

People are talking about your dealership online, but do you know what they're saying and where they're saying it? The social web has made...

Who Cares About Social Media?

Why should I care about making it fit into my dealership? More importantly, for the skeptical dealer, how will social media ever affect my...

The What, Why And How Of YouTube Marketing

The What, Why, and How of YouTube Marketing YouTube is perhaps the most effective platform available to connect with customers online. It is a platform...

Your Dealership’s Social Media Sucks

Social media is no longer an option when it comes to digital marketing. Either your dealership has a plan or your competition will move...

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Latest article

Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...