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Graduate from the Kiddie Pool: 3 Ways to Hit the Social Media Reset Button

2015 is already proving to be a transformative year for social marketers. Dealerships and sales people alike have recognized social as an important connection...

Admit It, You’re a Dinosaur.

Call it what you would like; traditional, old school, archaic. Do you: -think the BDC should withhold information from customers in order to get the...
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The Harsh Reality Of Online Reviews

People are talking about your dealership online, but do you know what they're saying and where they're saying it? The social web has made...

Who Cares About Social Media?

Why should I care about making it fit into my dealership? More importantly, for the skeptical dealer, how will social media ever affect my...

The What, Why And How Of YouTube Marketing

The What, Why, and How of YouTube Marketing YouTube is perhaps the most effective platform available to connect with customers online. It is a platform...

Your Dealership’s Social Media Sucks

Social media is no longer an option when it comes to digital marketing. Either your dealership has a plan or your competition will move...

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Latest article

Signs and Symptoms of a Dysfunctional Team

“Dysfunctional” is defined as not operating normally or properly; having malfunctions. Following are signs of a healthy and functional team, as well as their...

How to Win the Battle of the Generations

On one side is the 'old timers.' The loyal, dedicated service writers and techs who have been with you for 10 or 20 years,...

7 Tips for Building a Stronger Team

In an effort to motivate employees, managers talk about team building but not all of them walk the talk. The reality is, most auto...