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The Unconventional Guide to Personal Branding

Personal branding is a buzz-phrase in today’s online marketing culture. It is being touted as the way to become more hirable and to differentiate...

Why Dealers Should Allow Salespeople to be on Social Media

I recently had the opportunity to be on Auto Dealer Live with a few other auto sales professionals and was asked to talk about...

Automotive Social Selling Isn’t Dangerous, It’s Necessary.

Being visible on social media is not optional. We have to position ourselves as willing resources with whom our prospective customers will want to...

Leveraging Your Customers

One simple fact comes up again and again – The number one influence in making a car buying decision is “Friends and Family.” Empowering...

5 Social Strategies from 5 Key Performers

At Be Less Typical-Car Sales, we have had an opportunity to talk with some of today’s top car sales performers and find out how they...

What’s Your Social Strategy?

You probably know by now that you should have a Facebook page and post interesting and relevant content. But what if you could combine...

Social Selling Improves Showroom Selling

Selling using social media is a powerful way for the automotive industry to create relationships and build trust with customers—and it’s becoming increasingly popular....

Social Media: What You STILL Don’t Get

The hashtag made its social media debut in August of 2007—three years after the game-changing launch of social giant, Facebook and three years before...

Take Your Pick

Certainly, most of us have heard the old saying, “There are 3 kinds of people.  Those who make things happen. Those who watch things happen. And...
Dealer Solutions Magazine powered by Imperial Press Direct

Want a Wildly Successful Personal Brand? Show Yourself Some Love.

February, a month of romance and expectations, is upon us. As some will be disappointed on Valentines Day, others will experience disappointment by the...

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Latest article

Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...