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The Unconventional Guide to Personal Branding

Personal branding is a buzz-phrase in today’s online marketing culture. It is being touted as the way to become more hirable and to differentiate...

Why Dealers Should Allow Salespeople to be on Social Media

I recently had the opportunity to be on Auto Dealer Live with a few other auto sales professionals and was asked to talk about...

Automotive Social Selling Isn’t Dangerous, It’s Necessary.

Being visible on social media is not optional. We have to position ourselves as willing resources with whom our prospective customers will want to...

Leveraging Your Customers

One simple fact comes up again and again – The number one influence in making a car buying decision is “Friends and Family.” Empowering...

5 Social Strategies from 5 Key Performers

At Be Less Typical-Car Sales, we have had an opportunity to talk with some of today’s top car sales performers and find out how they...

What’s Your Social Strategy?

You probably know by now that you should have a Facebook page and post interesting and relevant content. But what if you could combine...

Social Selling Improves Showroom Selling

Selling using social media is a powerful way for the automotive industry to create relationships and build trust with customers—and it’s becoming increasingly popular....

Social Media: What You STILL Don’t Get

The hashtag made its social media debut in August of 2007—three years after the game-changing launch of social giant, Facebook and three years before...

Take Your Pick

Certainly, most of us have heard the old saying, “There are 3 kinds of people.  Those who make things happen. Those who watch things happen. And...
Dealer Solutions Magazine powered by Imperial Press Direct

Want a Wildly Successful Personal Brand? Show Yourself Some Love.

February, a month of romance and expectations, is upon us. As some will be disappointed on Valentines Day, others will experience disappointment by the...

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Dealer Solutions Magazine

Anxiety in Automotive: Tips to Overcome & Succeed

You are at work, ready to approach a customer on the lot, and that sinking feeling of anxiety hits, stopping you in your tracks. I’ve...
Dealer Solutions Magazine

Average Joe

Clients are the #1 most precious commodity every business has. Without car buyers, there would be no dealerships. There would be no cars to service....

Social Media Etiquette for Car Dealers

Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to...