Automotive Social Selling Isn’t Dangerous, It’s Necessary.

Being visible on social media is not optional. We have to position ourselves as willing resources with whom our prospective customers will want to...

Leveraging Your Customers

One simple fact comes up again and again – The number one influence in making a car buying decision is “Friends and Family.” Empowering...

5 Social Strategies from 5 Key Performers

At Be Less Typical-Car Sales, we have had an opportunity to talk with some of today’s top car sales performers and find out how they...

What’s Your Social Strategy?

You probably know by now that you should have a Facebook page and post interesting and relevant content. But what if you could combine...

Social Selling Improves Showroom Selling

Selling using social media is a powerful way for the automotive industry to create relationships and build trust with customers—and it’s becoming increasingly popular....

Social Media: What You STILL Don’t Get

The hashtag made its social media debut in August of 2007—three years after the game-changing launch of social giant, Facebook and three years before...

Take Your Pick

Certainly, most of us have heard the old saying, “There are 3 kinds of people.  Those who make things happen. Those who watch things happen. And...
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Want a Wildly Successful Personal Brand? Show Yourself Some Love.

February, a month of romance and expectations, is upon us. As some will be disappointed on Valentines Day, others will experience disappointment by the...
Dealer Solutions Magazine powered by Imperial Press Direct

Graduate from the Kiddie Pool: 3 Ways to Hit the Social Media Reset Button

2015 is already proving to be a transformative year for social marketers. Dealerships and sales people alike have recognized social as an important connection...

Admit It, You’re a Dinosaur.

Call it what you would like; traditional, old school, archaic. Do you: -think the BDC should withhold information from customers in order to get the...

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Digital Marketing and Dealerships: How the Process of Car Buying is Changing, and Who...

Car buying today is taking a sharp digital turn, and consumers are at the wheel. Like everything else, people want to be able to...

Get On Your Grind

Training is one of the most crucial aspects of your life. You must crawl before you can walk, and walk before you can run, that...

Why Used Car Departments Should Pay “Door Rate” for Service

It’s a generally accepted practice in the auto retail business: The service department offers the used car department discounted rates. Doing so keeps the...