Automotive Social Selling Isn’t Dangerous, It’s Necessary.

Being visible on social media is not optional. We have to position ourselves as willing resources with whom our prospective customers will want to...

Leveraging Your Customers

One simple fact comes up again and again – The number one influence in making a car buying decision is “Friends and Family.” Empowering...

5 Social Strategies from 5 Key Performers

At Be Less Typical-Car Sales, we have had an opportunity to talk with some of today’s top car sales performers and find out how they...

What’s Your Social Strategy?

You probably know by now that you should have a Facebook page and post interesting and relevant content. But what if you could combine...

Social Selling Improves Showroom Selling

Selling using social media is a powerful way for the automotive industry to create relationships and build trust with customers—and it’s becoming increasingly popular....

Social Media: What You STILL Don’t Get

The hashtag made its social media debut in August of 2007—three years after the game-changing launch of social giant, Facebook and three years before...

Take Your Pick

Certainly, most of us have heard the old saying, “There are 3 kinds of people.  Those who make things happen. Those who watch things happen. And...
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Want a Wildly Successful Personal Brand? Show Yourself Some Love.

February, a month of romance and expectations, is upon us. As some will be disappointed on Valentines Day, others will experience disappointment by the...
Dealer Solutions Magazine powered by Imperial Press Direct

Graduate from the Kiddie Pool: 3 Ways to Hit the Social Media Reset Button

2015 is already proving to be a transformative year for social marketers. Dealerships and sales people alike have recognized social as an important connection...

Admit It, You’re a Dinosaur.

Call it what you would like; traditional, old school, archaic. Do you: -think the BDC should withhold information from customers in order to get the...

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Latest article

How to Create Buy-In for New Technology

As a dealer it's easy to get excited about new technology that promises to increase revenue, streamline processes or improve the customer experience. But...

How to Create a Mission Statement That Inspires Employees

As a business leader, what motivates you to wake up and go to work every day? If you ask many people why they start...

Buying a Car Takes Too Long. What are You Doing About It?

When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth...