Tuesday, September 19, 2017

Getting Socially Savvy at the Sales Desk!

My entry into what’s now called social media was back in 2006 when I first joined LinkedIn.  To me, it wasn’t a great avenue to...

How to ‘Power-Up’ your Lead Count With Live Chat – Four Critical Tips To...

In some ways selling cars in the digital era can be similar to video game battles, except that it’s a real fight for deals,...

Top 3 Video Topics That Convert To Sales

Video is a spectacular, incredible tool for salespeople and dealerships alike to attract visibility and drive people onto the showroom. To maximize the power...
Dealer Solutions Powered by IPD

Recognizing Social Opportunity in Your Dealership

It took years of trial and error for me to learn how to create a social media presence that helped make me my dealership’s...

4 Tips for Creating a Social Presence That Converts

I never imagined that social media would make me my dealership’s top salesperson. I remember my first day on the car lot vividly. My sales...
Dealer Solutions Magazine Powered by Imperial Press Direct

6 Ways to Build a “Digital” Sales Team That Creates Results

The focus of Dealers for years now has been on recruiting and retaining top producing “Digital” sales teams. Regardless of whether you call this...
Dealer Solutions Magazine powered by Imperial Press Direct

Where is the love?

I love all kinds of music and usually youʼll catch me on Periscope or Blab.im sharing sales tips form my Mercedes-Benz while blasting hip-hop...
Dealer Solutions Magazine powered by Imperial Press Direct

How to Write Blogs that People Will Actually Read and Share

Blogging is one of the most underutilized inbound marketing strategies within the automotive industry today. There are very few dealers who are doing it,...
Dealer Solutions Magazine powered by Imperial Press Direct

The Unconventional Guide to Personal Branding

Personal branding is a buzz-phrase in today’s online marketing culture. It is being touted as the way to become more hirable and to differentiate...

Why Dealers Should Allow Salespeople to be on Social Media

I recently had the opportunity to be on Auto Dealer Live with a few other auto sales professionals and was asked to talk about...

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Latest article

How to Create Buy-In for New Technology

As a dealer it's easy to get excited about new technology that promises to increase revenue, streamline processes or improve the customer experience. But...

How to Create a Mission Statement That Inspires Employees

As a business leader, what motivates you to wake up and go to work every day? If you ask many people why they start...

Buying a Car Takes Too Long. What are You Doing About It?

When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth...