Context Matters

Tonality refers to how you use your voice to speak during your sales appointment. How you speak during your sales appointments will powerfully communicate...

Has Anything Really Changed?

Talk to any vendor and they'll tell you how important it is to change the way dealers do business. Talk to any dealer and they'll...

Top Performers Integrating Data To Drive Profitability

When Google announced its release of Panda – a search algorithm developed to generate quality search results and to help users find more relevant...

Top 3 Video Topics That Convert To Sales

Video is a spectacular, incredible tool for salespeople and dealerships alike to attract visibility and drive people onto the showroom. To maximize the power...
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The Service Lane Triple Play

It’s Monday morning. You just arrived at the dealership and are walking into the building from the parking lot. Your bag is slung over...
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Recognizing Social Opportunity in Your Dealership

It took years of trial and error for me to learn how to create a social media presence that helped make me my dealership’s...
Dealer Solutions Powered by IPD

Are You Realizing Your Internet Sales and Marketing Potential?

Amazing...Jim and Debbie Ziegler have done it again... They’re bringing this wildly successful seminar for Automobile Dealerships to Houston. You need to find out...
Dealer Solutions Powered by IPD

The Ten Step Plan To Increasing Your Personal Income by 10% or More in...

Happy New Year everyone! For the NFL fans out there whose team did not make the Super Bowl, the heartache is over, the healing...
Dealer Solutions Powered by IPD

What 2008 Taught Us That We Already Forgot

Most people don’t realize that it is impossible for the human brain to remember pain. Call it a bit of mother natures self preservation,...
Dealer Solutions Powered by IPD

How To Reverse the Bad Sales Stigma

There is no question about the stigma that is associated with salespeople and the fact that it seems irreversible. What if I told you...

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Latest article

Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...