Uncovering Opportunity Makes an Elite Sales Force

To uncover is to discover or reveal what has been hidden to your eyes--so, to uncover opportunity is to reveal "an amount of time...

The REAL Secret to Online Sales Success

People want one thing, and they want it now: INFORMATION. We in the industry are taught to holdback as much as possible. Do this,...

Six Ways To Increase Dealership Sales 25% Without Adding Expense Part 1

Any dealer can increase sales 25% within 90 days through Total Opportunity Management. Total Opportunity Management is a process that provides dealers an efficient...

Consumers See Value in Higher CPO Prices

Used-car certification programs are available through all car manufacturers and are joined by numerous warranty companies touting their own versions of vehicle certification. The...

The Importance of Mental Toughness

Mental toughness is a topic widely discussed in athletics, but less often in business. Yet, mental toughness in any job or industry is at...

How To Make Women Hate Your Service Department

I went to the parking lot with full intentions of getting into my car and driving to lunch. That was not happening… As I got out...

Your Content is Not Enough – Delivery Matters

Tonality refers to how you use your voice to speak during your sales appointment. How you speak during your sales appointments will powerfully communicate...

Face and Fix Weak Leadership

There’s just no warm and fuzzy way to say this: our business is littered with weak leaders. They’re ubiquitous. They come from all generations,...

How Effective Is Your Advertising?

Advertising costs are one of the most substantial expenses incurred by any dealership. And often, one of the less audited. Whether this investment is...

How to ‘Power-Up’ your Lead Count With Live Chat – Four Critical Tips To...

In some ways selling cars in the digital era can be similar to video game battles, except that it’s a real fight for deals,...

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Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...