Six Ways To Increase Dealership Sales 25% Without Adding Expense Part 1

Any dealer can increase sales 25% within 90 days through Total Opportunity Management. Total Opportunity Management is a process that provides dealers an efficient...

Consumers See Value in Higher CPO Prices

Used-car certification programs are available through all car manufacturers and are joined by numerous warranty companies touting their own versions of vehicle certification. The...

The Importance of Mental Toughness

Mental toughness is a topic widely discussed in athletics, but less often in business. Yet, mental toughness in any job or industry is at...

How To Make Women Hate Your Service Department

I went to the parking lot with full intentions of getting into my car and driving to lunch. That was not happening… As I got out...

Your Content is Not Enough – Delivery Matters

Tonality refers to how you use your voice to speak during your sales appointment. How you speak during your sales appointments will powerfully communicate...

Face and Fix Weak Leadership

There’s just no warm and fuzzy way to say this: our business is littered with weak leaders. They’re ubiquitous. They come from all generations,...

How Effective Is Your Advertising?

Advertising costs are one of the most substantial expenses incurred by any dealership. And often, one of the less audited. Whether this investment is...

How to ‘Power-Up’ your Lead Count With Live Chat – Four Critical Tips To...

In some ways selling cars in the digital era can be similar to video game battles, except that it’s a real fight for deals,...

Context Matters

Tonality refers to how you use your voice to speak during your sales appointment. How you speak during your sales appointments will powerfully communicate...

Has Anything Really Changed?

Talk to any vendor and they'll tell you how important it is to change the way dealers do business. Talk to any dealer and they'll...

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Confidence Over Cockiness

There is a fine line between confidence and cockiness. The mark of a great salesperson is to be confident in your ability and your process,...
by Brett Anaya

Cars That Were Stars: The 1977 Pontiac Trans Am.

One of my favorite hobbies when I am away from work would be going to the movies. I love movies of all genres and time...

Turn Your Express Service Lane Into a Winning Proposition

Has your dealership implemented an express service lane yet? More than half of dealerships have experimented with, or are currently operating, express service lanes....