Wednesday, September 19, 2018

Evolutionary, Not Revolutionary

What is happening with today’s customer experience is clearly an evolution, not a drastic revolution designed to overthrow the best practices of the industry....

5 Warning Signs your Dealership’s Online Marketing Provider is taking you to the Cleaners!

I spend a lot of quality time with auto dealers, and am often surprised at the state of their online marketing programs. Sometimes I...

Instinct is Failing the Car Business

Instinct is a powerful force; one that drives behavior and moves seat turtles toward the ocean after they hatch on the beach. ‘Trust your...
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Why Salespeople Don’t Take Action

The dreaded wait for the next ‘up’ is one of the most miserable feelings in the car business. Shifting weight from one foot to...

Money: An Echo of Value

As they walk toward you, the attractive, young-middle aged couple, they just look like they want your vehicle, they certainly appear to be able...

Giving Yourself a Raise

What could you, as the dealer, do to put more income in your own pocket? You sell a car and turn the customer over to...

Everything Starts With Sales

As we all know, hiring the right candidate for the job is easier said than done.  The first issue in the hiring process will be setting the...

30 Day Notice

An official complaint has been filed with the authorities on behalf of dealers that never received the 30 day notice that ups relocated their...

The Walking Lead

Do you see them? Although only a handful show up at our dealership they are surrounding us almost everywhere we go. Maybe they are dead...

Can We Change How Salespeople Are Perceived?

Pushy. Rude. Con Artist.  When I did an informal survey asking people to describe auto salespeople with one word, these three were the most...

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Latest article

7 Tips for Building a Stronger Team

In an effort to motivate employees, managers talk about team building but not all of them walk the talk. The reality is, most auto...

Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...