Is Direct Mail Dead?

This seems to be a hot topic in the auto industry right now and I feel the best way to answer this question is...

Direct Mail in the Eyes of a Millennial

We live in a digital world, point blank. I, being born in the early 1990’s, can hardly recall my pre-digital life. I reminisce with...

Automotive Social Selling Isn’t Dangerous, It’s Necessary.

Being visible on social media is not optional. We have to position ourselves as willing resources with whom our prospective customers will want to...

So, You Want a Raise?

When I was just out of school during the disastrous Carter economy of the late 70’s my short-order cook’s job in a Texas truck...

Look at Me…Oh Wait You Can’t!

People who have seen me on Auto Dealer Live or who follow me on Twitter (@konigco) know that I use video as often as possible...

Are You Surrounded by Allies or Enemies? Your Success Depends on it!

Not everyone realizes what I am about to say… some of us are actually surround by the enemy and our success is suffering because...

The 90 Day Wonder?

Think about why you had to let your last employee go. Were they lazy, too introverted or just couldn’t sell a car?  All of...

Trending Now

I know that you like to think of your adult self as having survived the tragic days of bullying. The days that made you...

Are You A Diamond?

A while back I was reminiscing with a friend of mine who was a fellow salesperson from the dealership where I started my sales...

Truly Successful People Never Set Small Goals

Anyone reading this is under the idea that setting goals is the key to success. Let me start by saying… I agree 100%! But somewhere...

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Latest article

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...

Misconceptions of Working Remotely

When you hear the term “work from home,” what comes to mind? Do you conjure images of a scammy multilevel marketing ploy? A person...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so...