Tuesday, September 19, 2017

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I know that you like to think of your adult self as having survived the tragic days of bullying. The days that made you...

Social Media: What You STILL Don’t Get

The hashtag made its social media debut in August of 2007—three years after the game-changing launch of social giant, Facebook and three years before...

Hispanics are HOT and these guys can HOOK YOU UP!

At just about every automotive industry event and conference this year, Hispanic car buyers have been the hot topic for Dealers and with good...

5 Things To Freshen Up Your Dealership’s Marketing For Summer

It’s usually the spring season that brings about thoughts of “change” and “cleaning up”. But it seems as if we ran past the exercise of...

Why the Phone Is Still More Powerful than the Internet and Social Media, Combined.

In the automotive world your connections to people are everything. The Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+,...

Personal Branding — Why it Makes Sense

Selling cars in Japan looks very different than it does in the United States. Rather than waiting at the dealership for the next ‘up’,...

5 Warning Signs your Dealership’s Online Marketing Provider is taking you to the Cleaners!

I spend a lot of quality time with auto dealers, and am often surprised at the state of their online marketing programs. Sometimes I...
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Want a Wildly Successful Personal Brand? Show Yourself Some Love.

February, a month of romance and expectations, is upon us. As some will be disappointed on Valentines Day, others will experience disappointment by the...

Intrusive, Abusive, or Just Plain Not Conducive

In this article, I wanted to keep it simple. Hit you right where it hurts, and get you thinking about a topic that should...

Why Your Local SEO Strategy Isn’t Working

In the past few years, local-specific SEO has become one of the most important and talked-about parts of online marketing. With its own set...

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Latest article

How to Create Buy-In for New Technology

As a dealer it's easy to get excited about new technology that promises to increase revenue, streamline processes or improve the customer experience. But...

How to Create a Mission Statement That Inspires Employees

As a business leader, what motivates you to wake up and go to work every day? If you ask many people why they start...

Buying a Car Takes Too Long. What are You Doing About It?

When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth...