Wednesday, January 24, 2018

Direct Mail in the Eyes of a Millennial

We live in a digital world, point blank. I, being born in the early 1990’s, can hardly recall my pre-digital life. I reminisce with...

5 Social Strategies from 5 Key Performers

At Be Less Typical-Car Sales, we have had an opportunity to talk with some of today’s top car sales performers and find out how they...

Trending Now

I know that you like to think of your adult self as having survived the tragic days of bullying. The days that made you...

Social Media: What You STILL Don’t Get

The hashtag made its social media debut in August of 2007—three years after the game-changing launch of social giant, Facebook and three years before...

Hispanics are HOT and these guys can HOOK YOU UP!

At just about every automotive industry event and conference this year, Hispanic car buyers have been the hot topic for Dealers and with good...

5 Things To Freshen Up Your Dealership’s Marketing For Summer

It’s usually the spring season that brings about thoughts of “change” and “cleaning up”. But it seems as if we ran past the exercise of...

Why the Phone Is Still More Powerful than the Internet and Social Media, Combined.

In the automotive world your connections to people are everything. The Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+,...

Personal Branding — Why it Makes Sense

Selling cars in Japan looks very different than it does in the United States. Rather than waiting at the dealership for the next ‘up’,...

5 Warning Signs your Dealership’s Online Marketing Provider is taking you to the Cleaners!

I spend a lot of quality time with auto dealers, and am often surprised at the state of their online marketing programs. Sometimes I...
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Want a Wildly Successful Personal Brand? Show Yourself Some Love.

February, a month of romance and expectations, is upon us. As some will be disappointed on Valentines Day, others will experience disappointment by the...

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Digital Marketing and Dealerships: How the Process of Car Buying is Changing, and Who...

Car buying today is taking a sharp digital turn, and consumers are at the wheel. Like everything else, people want to be able to...

Get On Your Grind

Training is one of the most crucial aspects of your life. You must crawl before you can walk, and walk before you can run, that...

Why Used Car Departments Should Pay “Door Rate” for Service

It’s a generally accepted practice in the auto retail business: The service department offers the used car department discounted rates. Doing so keeps the...