Is Direct Mail Dead?

This seems to be a hot topic in the auto industry right now and I feel the best way to answer this question is...

Direct Mail in the Eyes of a Millennial

We live in a digital world, point blank. I, being born in the early 1990’s, can hardly recall my pre-digital life. I reminisce with...

5 Social Strategies from 5 Key Performers

At Be Less Typical-Car Sales, we have had an opportunity to talk with some of today’s top car sales performers and find out how they...

Trending Now

I know that you like to think of your adult self as having survived the tragic days of bullying. The days that made you...

Social Media: What You STILL Don’t Get

The hashtag made its social media debut in August of 2007—three years after the game-changing launch of social giant, Facebook and three years before...

Hispanics are HOT and these guys can HOOK YOU UP!

At just about every automotive industry event and conference this year, Hispanic car buyers have been the hot topic for Dealers and with good...

5 Things To Freshen Up Your Dealership’s Marketing For Summer

It’s usually the spring season that brings about thoughts of “change” and “cleaning up”. But it seems as if we ran past the exercise of...

Why the Phone Is Still More Powerful than the Internet and Social Media, Combined.

In the automotive world your connections to people are everything. The Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+,...

Personal Branding — Why it Makes Sense

Selling cars in Japan looks very different than it does in the United States. Rather than waiting at the dealership for the next ‘up’,...

5 Warning Signs your Dealership’s Online Marketing Provider is taking you to the Cleaners!

I spend a lot of quality time with auto dealers, and am often surprised at the state of their online marketing programs. Sometimes I...

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Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...