Dealer Solutions powered by IPD

Five Steps to Inspiring Customers With a Custom Mobile Strategy

These days, mobile marketing strategies are widespread. Fortunately, a plethora of options exist to reinvigorate old approaches. Modern consumers love their smartphones, and they’re...
Dealer Solutions Powered by IPD

Recognizing Social Opportunity in Your Dealership

It took years of trial and error for me to learn how to create a social media presence that helped make me my dealership’s...
Dealer Solutions Powered by IPD

Are You Realizing Your Internet Sales and Marketing Potential?

Amazing...Jim and Debbie Ziegler have done it again... They’re bringing this wildly successful seminar for Automobile Dealerships to Houston. You need to find out...
Dealer Solutions Magazine Powered by Imperial Press Direct

It’s Not Match.com

The year is 2001 and in pulls an awesome H2. I'm the used car manager and I had always wanted an H2 so I was...
Dealer Solutions Magazine powered by Imperial Press Direct

Mine Your Business

"Tap valuable customer data to drive revenue and profitability through slower sales months." Reuben Muinos Director, business development, DealerSocket You survived. Peak sales season is winding down....

Where’s Our Traffic?

Historically, dealers have hovered around the 20-30% closing ratio. Now we are hearing stats that say buyers are only visiting 1.2 dealers before purchasing. Our...
Dealer Solutions Magazine powered by Imperial Press Direct

They Call Him “The Pineapple Guy”

They call him "The Pineapple Guy,” and he thinks your commercials suck! Meet Brian Barlow CEO and Creative Director of Pineapple Advertising, he's on...
Dealer Solutions Magazine powered by Imperial Press Direct

How to Write Blogs that People Will Actually Read and Share

Blogging is one of the most underutilized inbound marketing strategies within the automotive industry today. There are very few dealers who are doing it,...
Dealer Solutions Magazine powered by Imperial Press Direct

The Unconventional Guide to Personal Branding

Personal branding is a buzz-phrase in today’s online marketing culture. It is being touted as the way to become more hirable and to differentiate...
Dealer Solutions Magazine

The Art of Engaging Online Sales

Narrow down your target audience For your marketing effort to have great impact, you should clearly define your target market. The first step is to...

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Latest article

Signs and Symptoms of a Dysfunctional Team

“Dysfunctional” is defined as not operating normally or properly; having malfunctions. Following are signs of a healthy and functional team, as well as their...

How to Win the Battle of the Generations

On one side is the 'old timers.' The loyal, dedicated service writers and techs who have been with you for 10 or 20 years,...

7 Tips for Building a Stronger Team

In an effort to motivate employees, managers talk about team building but not all of them walk the talk. The reality is, most auto...