Dealer Solutions Powered by IPD

Recognizing Social Opportunity in Your Dealership

It took years of trial and error for me to learn how to create a social media presence that helped make me my dealership’s...
Dealer Solutions Powered by IPD

Are You Realizing Your Internet Sales and Marketing Potential?

Amazing...Jim and Debbie Ziegler have done it again... They’re bringing this wildly successful seminar for Automobile Dealerships to Houston. You need to find out...
Dealer Solutions Magazine Powered by Imperial Press Direct

It’s Not Match.com

The year is 2001 and in pulls an awesome H2. I'm the used car manager and I had always wanted an H2 so I was...
Dealer Solutions Magazine powered by Imperial Press Direct

Mine Your Business

"Tap valuable customer data to drive revenue and profitability through slower sales months." Reuben Muinos Director, business development, DealerSocket You survived. Peak sales season is winding down....

Where’s Our Traffic?

Historically, dealers have hovered around the 20-30% closing ratio. Now we are hearing stats that say buyers are only visiting 1.2 dealers before purchasing. Our...
Dealer Solutions Magazine powered by Imperial Press Direct

They Call Him “The Pineapple Guy”

They call him "The Pineapple Guy,” and he thinks your commercials suck! Meet Brian Barlow CEO and Creative Director of Pineapple Advertising, he's on...
Dealer Solutions Magazine powered by Imperial Press Direct

How to Write Blogs that People Will Actually Read and Share

Blogging is one of the most underutilized inbound marketing strategies within the automotive industry today. There are very few dealers who are doing it,...
Dealer Solutions Magazine powered by Imperial Press Direct

The Unconventional Guide to Personal Branding

Personal branding is a buzz-phrase in today’s online marketing culture. It is being touted as the way to become more hirable and to differentiate...
Dealer Solutions Magazine

The Art of Engaging Online Sales

Narrow down your target audience For your marketing effort to have great impact, you should clearly define your target market. The first step is to...

Is Direct Mail Dead?

This seems to be a hot topic in the auto industry right now and I feel the best way to answer this question is...

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Dealer Solutions Magazine

Anxiety in Automotive: Tips to Overcome & Succeed

You are at work, ready to approach a customer on the lot, and that sinking feeling of anxiety hits, stopping you in your tracks. I’ve...
Dealer Solutions Magazine

Average Joe

Clients are the #1 most precious commodity every business has. Without car buyers, there would be no dealerships. There would be no cars to service....

Social Media Etiquette for Car Dealers

Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to...