Getting the Fundamentals Right in Your Service Drive

Consider this: 75 percent of aftermarket auto repair is performed by independent auto repair shops, while just a quarter of that business lives in...

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media...

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media Marketing Strategy I’m sure you’ve heard the adage that “social media...

Interview: The Power of Connected Marketing

I sat down with the co-authors of the new book, “The Power of Connected Marketing,” to discuss what “Connected Marketing” is and why it’s...
Article by Josh Mitchell

Stop Thinking Like a Dealer

August 8th-10th at the beautiful MGM Grand in Las Vegas I will be speaking at Digital Dealer 21. My subject is “Stop Thinking Like...

Don’t Be Left At The Advertising Alter – You Need To Be Engaged!

The Story of Pineapple Crush It’s a bold statement, but one the head man from Pineapple Crush stands by. “YOUR COMMERCIALS SUCK!” Welcome to the...

How Effective Is Your Advertising?

Advertising costs are one of the most substantial expenses incurred by any dealership. And often, one of the less audited. Whether this investment is...

How to ‘Power-Up’ your Lead Count With Live Chat – Four Critical Tips To...

In some ways selling cars in the digital era can be similar to video game battles, except that it’s a real fight for deals,...

Has Anything Really Changed?

Talk to any vendor and they'll tell you how important it is to change the way dealers do business. Talk to any dealer and they'll...

Top 3 Video Topics That Convert To Sales

Video is a spectacular, incredible tool for salespeople and dealerships alike to attract visibility and drive people onto the showroom. To maximize the power...
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Five Steps to Inspiring Customers With a Custom Mobile Strategy

These days, mobile marketing strategies are widespread. Fortunately, a plethora of options exist to reinvigorate old approaches. Modern consumers love their smartphones, and they’re...

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Digital Marketing and Dealerships: How the Process of Car Buying is Changing, and Who...

Car buying today is taking a sharp digital turn, and consumers are at the wheel. Like everything else, people want to be able to...

Get On Your Grind

Training is one of the most crucial aspects of your life. You must crawl before you can walk, and walk before you can run, that...

Why Used Car Departments Should Pay “Door Rate” for Service

It’s a generally accepted practice in the auto retail business: The service department offers the used car department discounted rates. Doing so keeps the...