Saturday, November 18, 2017

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media...

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media Marketing Strategy I’m sure you’ve heard the adage that “social media...

Interview: The Power of Connected Marketing

I sat down with the co-authors of the new book, “The Power of Connected Marketing,” to discuss what “Connected Marketing” is and why it’s...
Article by Josh Mitchell

Stop Thinking Like a Dealer

August 8th-10th at the beautiful MGM Grand in Las Vegas I will be speaking at Digital Dealer 21. My subject is “Stop Thinking Like...

Don’t Be Left At The Advertising Alter – You Need To Be Engaged!

The Story of Pineapple Crush It’s a bold statement, but one the head man from Pineapple Crush stands by. “YOUR COMMERCIALS SUCK!” Welcome to the...

How Effective Is Your Advertising?

Advertising costs are one of the most substantial expenses incurred by any dealership. And often, one of the less audited. Whether this investment is...

How to ‘Power-Up’ your Lead Count With Live Chat – Four Critical Tips To...

In some ways selling cars in the digital era can be similar to video game battles, except that it’s a real fight for deals,...

Has Anything Really Changed?

Talk to any vendor and they'll tell you how important it is to change the way dealers do business. Talk to any dealer and they'll...

Top 3 Video Topics That Convert To Sales

Video is a spectacular, incredible tool for salespeople and dealerships alike to attract visibility and drive people onto the showroom. To maximize the power...
Dealer Solutions powered by IPD

Five Steps to Inspiring Customers With a Custom Mobile Strategy

These days, mobile marketing strategies are widespread. Fortunately, a plethora of options exist to reinvigorate old approaches. Modern consumers love their smartphones, and they’re...
Dealer Solutions Powered by IPD

Recognizing Social Opportunity in Your Dealership

It took years of trial and error for me to learn how to create a social media presence that helped make me my dealership’s...

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Confidence Over Cockiness

There is a fine line between confidence and cockiness. The mark of a great salesperson is to be confident in your ability and your process,...
by Brett Anaya

Cars That Were Stars: The 1977 Pontiac Trans Am.

One of my favorite hobbies when I am away from work would be going to the movies. I love movies of all genres and time...

Turn Your Express Service Lane Into a Winning Proposition

Has your dealership implemented an express service lane yet? More than half of dealerships have experimented with, or are currently operating, express service lanes....