Consequences Aren’t What’s Harsh

In today’s pampered age and increasingly politically correct climate, “applying consequences” has somehow become perceived as harsh, unfair, or as demonstrating excessive intolerance. Frankly,...
Article by Mike Esposito

Forget Customer Experience. Employee Experience Matters Most.

It appears that 'customer experience' is still a trending topic in the auto industry. Manufacturers and dealerships continue to pour dollars into focus groups...

Would You Buy a Car From You?

In response to increasing customer expectations for a better dealership experience, a lot of attention has been paid over the past several years to...
by David Druzynski

Avoid These Hiring Mistakes to Reduce Employee Turnover

It's no secret that the employee turnover rate for certain positions in the auto industry is high. Why is this? In my career with...

High Turnover: A Direct Result of a Poor Hiring and Onboarding Processes

When it comes to building high-performing teams, today’s automotive dealerships face a consistent uphill battle. According to this year's National Automobile Dealers Association (NADA)...
Article by Diana Eidson

6 Great Ways to Help Make Training a FUN Team Effort!

If you really think about it, customer service, sales and marketing are all a part of every one of your employees’ job description, aren't...
Article by Charles Cannon

The Importance Of Education In Our Industry

I have had the privilege of recently moving into management at the dealership I work at.  Very quickly, I learned that it is different...

Getting Socially Savvy at the Sales Desk!

My entry into what’s now called social media was back in 2006 when I first joined LinkedIn.  To me, it wasn’t a great avenue to...

The Final Rule

A lot has changed since our parents and grandparents retired.  Today the average employee does not stay at one job for his entire career...

It’s Time to Part with the Participation Trophies

Entitlement is defined as believing you are owed special rewards, privileges or treatment. In essence entitlement says, “You owe me because I show up...

Stay connected

137FansLike
2,495FollowersFollow
0SubscribersSubscribe
- Advertisement -
-Advertisement- 
- Advertisement - 

Latest article

Social Media Etiquette for Car Dealers

Automotive social media marketing spans far beyond your dealership’s Facebook business page. Thanks to the rise in social media, many people now feel compelled to...

Turn Customer Nights Into Actionable Insights

Customer Nights hosted by auto dealerships have always been around, but recently there seems to be resurgence in their popularity. Many customer loyalty advocates...
Instagram Best Practices for Car Dealers 2018

Instagram Best Practices for Car Dealers 2018

As one of the fastest growing platforms, Instagram continues to grab the attention of all industries, especially automotive social media marketing advertisers. With a...