Rick Ricart – Keep It Simple

A lot has changed. I sometimes wonder how many people still consider this industry one that is, at heart, simple. There are more intelligent...
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The Principal’s Office – Corina Diehl

Everyone wants a great experience. Whether it’s for necessity, like visiting the grocery store, or for recreation, like going to the mall, is completely...

The Principal’s Office – John Marazzi

Recently I found this story: “Over a leisurely lunch recently, a good friend lamented that he was “too busy” to read. I smiled. Our meal lasted an...

The Principal’s Office – Matt Lasco

I spoke with Matt Lasco, Vice President of Lasco Auto Group, to talk about what’s most important to a successful Dealer Principal in 2014....

The Principal’s Office – Carla Cosenzi

Looking for real management advice about people? Your goal as a dealer principal is to create a culture at your dealership that makes people...

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Why Every Dealership Needs an Onboarding Strategy

When you hire a new person, do you have an official onboarding process? Many dealerships don’t. The first day is simply filling out some...

Digital Marketing and Dealerships: How the Process of Car Buying is Changing, and Who...

Car buying today is taking a sharp digital turn, and consumers are at the wheel. Like everything else, people want to be able to...

Get On Your Grind

Training is one of the most crucial aspects of your life. You must crawl before you can walk, and walk before you can run, that...