Rick Ricart – Keep It Simple

A lot has changed. I sometimes wonder how many people still consider this industry one that is, at heart, simple. There are more intelligent...
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The Principal’s Office – Corina Diehl

Everyone wants a great experience. Whether it’s for necessity, like visiting the grocery store, or for recreation, like going to the mall, is completely...

The Principal’s Office – John Marazzi

Recently I found this story: “Over a leisurely lunch recently, a good friend lamented that he was “too busy” to read. I smiled. Our meal lasted an...

The Principal’s Office – Matt Lasco

I spoke with Matt Lasco, Vice President of Lasco Auto Group, to talk about what’s most important to a successful Dealer Principal in 2014....

The Principal’s Office – Carla Cosenzi

Looking for real management advice about people? Your goal as a dealer principal is to create a culture at your dealership that makes people...

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How to Create Buy-In for New Technology

As a dealer it's easy to get excited about new technology that promises to increase revenue, streamline processes or improve the customer experience. But...

How to Create a Mission Statement That Inspires Employees

As a business leader, what motivates you to wake up and go to work every day? If you ask many people why they start...

Buying a Car Takes Too Long. What are You Doing About It?

When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth...