Saturday, November 18, 2017

Moving the Auto Industry Forward

I’m truly thankful to be both employed and partnered with one of the top dealers in the country, Marsha McCombs Shields. Her father, Red...

Business Development or Detriment? You Decide.

Let’s face it; as I write this article, as many Business Development Centers are failing as are succeeding to the tune of countless dollars...

Seven Tips to See Commercial Fleet Vehicles in whole new light.

Commercial Fleet Financing, Inc. is celebrating our 20th year in business and is a proud recipient of the 2014 Inc. 500/5000 fastest growing private...

A Conversation With The Wolf Of Wall Street – Jordan Belfort

I sat down with Jordan Belfort, the Wolf of Wall Street, to discuss all things automotive. We began addressing the myth of car salesperson....

Who Cares About Social Media?

Why should I care about making it fit into my dealership? More importantly, for the skeptical dealer, how will social media ever affect my...

5 Reasons Why Over 90 Percent Of BDCs Underperform (part 1)

Almost 30 years ago, I introduced the BDC concept to dealers across the country. Initially people in our industry thought my concept was, for...

Finding, Keeping And Motivating Great People

All businesses are always faced with the challenge of finding great people, training them and then keeping them. The challenges for auto dealers are...

How Service Appointments And Reservations Destroy Customer Retention, Survey Scores, And Upsells

In my workshops I always like to have plenty of Q & A time so that I can address the real concerns that Service...

Personalization Is The Key To Your Advertising

We are in the midst of an enormous change in the automotive world. Dealerships all over the nation are rethinking advertising, experimenting with social...

Closing Through The Buyers Eyes

Years ago, I spoke at a banquet for top salespeople. Before I gave my talk, the speaker introduced someone in the audience and said,...

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Latest article

Confidence Over Cockiness

There is a fine line between confidence and cockiness. The mark of a great salesperson is to be confident in your ability and your process,...
by Brett Anaya

Cars That Were Stars: The 1977 Pontiac Trans Am.

One of my favorite hobbies when I am away from work would be going to the movies. I love movies of all genres and time...

Turn Your Express Service Lane Into a Winning Proposition

Has your dealership implemented an express service lane yet? More than half of dealerships have experimented with, or are currently operating, express service lanes....