With Lisa Copeland

Interview: Crushing Mediocrity with Lisa Copeland

After relaunching the Fiat brand in the United States, setting sales records, serving four terms as the only woman on Fiat Chrysler Automobiles’ National...

An Interview with the Women In Automotive Conference Leadership

When female customers walk into your showroom, they notice when there are few, if any, women salespeople to greet them. According to the most...

Plan Ahead The Box Is Dead!

The Box The fact that we still refer to F&I departments as “The Box” is archaic, but its nothing compared to the tactics we used...

Don’t Be Left At The Advertising Alter – You Need To Be Engaged!

The Story of Pineapple Crush It’s a bold statement, but one the head man from Pineapple Crush stands by. “YOUR COMMERCIALS SUCK!” Welcome to the...

Everything I Know About Launching, Operating and Growing Businesses

A year and a half ago, on a random Wednesday in July, I pulled my then two person team into a meeting room and...
Dealer Solutions Powered by IPD

Q & A With John Marazzi

We had the pleasure of asking John Marazzi, Owner of Brandon Honda, to come to our “Principal’s Office” for a one-on-one question/ answer session....

4 Tips for Creating a Social Presence That Converts

I never imagined that social media would make me my dealership’s top salesperson. I remember my first day on the car lot vividly. My sales...
The Revolution Has to Start with an Evolution

The Revolution Has to Start with an Evolution

Conversion Means Sale….as in SOLD Them a Car I’m a staunch proponent of anything that enhances sales and profitability.  I think wearing two different color...

Is Direct Mail Dead?

This seems to be a hot topic in the auto industry right now and I feel the best way to answer this question is...

Start Selling the Way Your Buyers Want to Buy

Business genius Dr. W. Edwards Deming said, “94% of all failure is caused by the wrong process, not the wrong people. If you’re selling...

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Latest article

How to Create a Mission Statement That Inspires Employees

As a business leader, what motivates you to wake up and go to work every day? If you ask many people why they start...

Buying a Car Takes Too Long. What are You Doing About It?

When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth...

Network Problems? IT Assessments Offer Relief and Guidance.

Are information technology (IT) problems slowing your business down? If your dealership experiences frequent network crashes, slow Internet or complaints from employees about technologies...