Why a Diverse Workforce is Critical to Your Success

The primary job of the salesperson is to establish trust with the prospect. For most car buyers, a new car is often one of...

Getting the Fundamentals Right in Your Service Drive

Consider this: 75 percent of aftermarket auto repair is performed by independent auto repair shops, while just a quarter of that business lives in...

Not All Profits Are Created Equal

Many dealers I speak with typically think that ALL profit is good profit. How can any profit be bad? But I believe there is...

Consequences Aren’t What’s Harsh

In today’s pampered age and increasingly politically correct climate, “applying consequences” has somehow become perceived as harsh, unfair, or as demonstrating excessive intolerance. Frankly,...

Five Reasons Millennials Don’t Want to Work at Your Dealership

Many dealerships fall short when it comes to attracting millennials to come work for them. While the number of employed millennials at dealerships is...

How to Create a Workplace That Motivates Employees

It's an age-old question and a $10 billion industry. Every year thousands of self-improvement books and courses are sold, and the most successful motivational...

It’s Time to Write Better Job Descriptions

Job descriptions have long been an effective tool for recruiting qualified employees to a company, but they must be consistently maintained and updated. In...

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media...

Still Indispensable: Why Now is Always the Right Time to Adopt a Social Media Marketing Strategy I’m sure you’ve heard the adage that “social media...

The Automotive Industry Will Be REDLINED With Disruption in 2017

President Trump, autonomous vehicles, and digital retailing will be in the driver’s seat for automotive disruption in 2017. The old guards of the industry...
Article by Mike Esposito

Forget Customer Experience. Employee Experience Matters Most.

It appears that 'customer experience' is still a trending topic in the auto industry. Manufacturers and dealerships continue to pour dollars into focus groups...

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Latest article

Why Every Dealership Needs an Onboarding Strategy

When you hire a new person, do you have an official onboarding process? Many dealerships don’t. The first day is simply filling out some...

Digital Marketing and Dealerships: How the Process of Car Buying is Changing, and Who...

Car buying today is taking a sharp digital turn, and consumers are at the wheel. Like everything else, people want to be able to...

Get On Your Grind

Training is one of the most crucial aspects of your life. You must crawl before you can walk, and walk before you can run, that...