Digital Marketing and Dealerships: How the Process of Car Buying is Changing, and Who...

Car buying today is taking a sharp digital turn, and consumers are at the wheel. Like everything else, people want to be able to...

Get On Your Grind

Training is one of the most crucial aspects of your life. You must crawl before you can walk, and walk before you can run, that...

Why Used Car Departments Should Pay “Door Rate” for Service

It’s a generally accepted practice in the auto retail business: The service department offers the used car department discounted rates. Doing so keeps the...

Confidence Over Cockiness

There is a fine line between confidence and cockiness. The mark of a great salesperson is to be confident in your ability and your process,...

Turn Your Express Service Lane Into a Winning Proposition

Has your dealership implemented an express service lane yet? More than half of dealerships have experimented with, or are currently operating, express service lanes....

How to Measure Success

How do you measure success? Specifically, think about what requirements must be fulfilled in order for you to say, "We had a successful year!"...

How to Create Buy-In for New Technology

As a dealer it's easy to get excited about new technology that promises to increase revenue, streamline processes or improve the customer experience. But...

How to Create a Mission Statement That Inspires Employees

As a business leader, what motivates you to wake up and go to work every day? If you ask many people why they start...

Buying a Car Takes Too Long. What are You Doing About It?

When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth...

Network Problems? IT Assessments Offer Relief and Guidance.

Are information technology (IT) problems slowing your business down? If your dealership experiences frequent network crashes, slow Internet or complaints from employees about technologies...

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Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...