Would You Buy a Car From You?

In response to increasing customer expectations for a better dealership experience, a lot of attention has been paid over the past several years to...
by David Druzynski

Avoid These Hiring Mistakes to Reduce Employee Turnover

It's no secret that the employee turnover rate for certain positions in the auto industry is high. Why is this? In my career with...

‘Old Fashioned’ Sales Technique Best for Customer Retention

What makes a loyal customer? For the moment, forget about loyalty programs, rewards points and coupons. When it comes down to it, the reason...

Building Your Leadership Team: 3 Power People You Can’t Do Without

Starting today, you can increase the effectiveness of your sales team. If you are leading a sales team of more than a few people, I...

Six Ways To Increase Dealership Sales 25% Without Adding Expense PART 2

Any dealer can increase sales 25% within 90 days through Total Opportunity Management. Total Opportunity Management is a process that provides dealers an efficient...

Uncovering Opportunity Makes an Elite Sales Force

To uncover is to discover or reveal what has been hidden to your eyes--so, to uncover opportunity is to reveal "an amount of time...

The REAL Secret to Online Sales Success

People want one thing, and they want it now: INFORMATION. We in the industry are taught to holdback as much as possible. Do this,...

How the Best Managers Create Culture of Belief and Drive Big Results

Why is culture important? Productivity. Profitability. Retention. Now do I have your attention? Corporate culture is not just the latest buzzword in the industry....

10 Tips To Being An Effective Leader

Good leaders all have one thing in common: They understand context. It’s a bit like parenting. You wouldn’t talk to a 7 year old...

Long Term or Last Time – Which Do You Focus On?

Service does not always get the respect it deserves in the dealership. At its worst, it’s “Us vs. Them” mentality with the sales department,...

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Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...