Authors Posts by Lisa Copeland

Lisa Copeland

Lisa Copeland
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Managing Partner of FIAT/Alfa Romeo of Austin, Auto expert, Womens advocate in the auto industry, Formula One fan, Ferrari fan, Professional speaker

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Avoiding Automotive Digital Marketing Bull Hockey

Internet Directors and GMs are bombarded with automotive vendors nearly daily with solutions for their automotive digital marketing struggles. During my time as a professional digital...

Keep Employees Engaged with Work-Life Balance

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee exhibits high...

The Theory of Dealership Evolution

Charles Darwin wrote that the "final cause of all this wedging, must be to sort out proper structure, & adapt it to changes", so that...